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  • Slides and Video from Web 2.0 Expo - "Beyond Buzz"

     2:20pm Thursday, Apr. 30, 2009  by marc_smith

    Kate Niederhoffer and I presented a combined view of social media from the perspectives of social psychology and sociology. Kate applies a linguistic background to analyze the content of social media while I bring social network analysis to bear on the structures created by connections created by links...  more>


  • Digital marketing is the new black

     5:40pm Monday, Apr. 27, 2009  by courtneytaylor

    As I was catching up on some reading this morning, I stumbled upon an article by Scott Hornstein, President of Marketing for Hornstein Associates. The title caught my eye: “Direct marketing is the new black.” In it, Mr. Hornstein starts off by saying, “These are the times that try marketers’ souls. On...  more>


  • Andrew McAfee On The Differences Between Web 2.0 and Enterprise 2.0

     6:47am Tuesday, Apr. 21, 2009  by gdearing

    Here’s a timely interview with Harvard Professor Andrew McAfee that amplifies some of the differences between the consumer and business side of 2.0. Hat tip to Andrea Baker’s blog post on The Social Computing Journal . Related articles Open Enterprise 2009: Andrew McAfee Interview And Other News (stoweboyd...  more>

 

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