What do Sony, Palm, Novell, and Telligent all have in common?

 9:46am Tuesday, Dec. 30, 2008  by Courtney Taylor

Mr. Carl Yankowski! The newest member of our Board of Directors brings with him a wealth of knowledge and industry leadership. Read the official press release to learn more. ....  more>

Shhh...I got access to Rob's Enterprise 2.0 keynote slides from VSLive!

 4:18pm Monday, Dec. 15, 2008  by Courtney Taylor

Presentation title: Building the Infrastructure of Enterprise 2.0 (Sounds important, doesn't it?) Access it here before he finds out.  more>

Looking to leverage user-generated content? We can help.

 9:49am Tuesday, Dec. 2, 2008  by Courtney Taylor

In a December 2, 2008 eMarketer article , Zoomerang reports that certain eCommerce technologies will have a greater impact on marketing goals in the near future. In fact, 76% of marketers surveyed reported that user-generated content would have the greatest influence . So where is UGC in your social...  more>

An Online Community That Packs An ROI Punch

 12:39pm Thursday, Jan. 1, 2009  by George Dearing

Our marketing group at Telligent is ramping up on some client case studies, so I thought I'd share some from time to time. The latest one is from a company called Goozex , who's built an online community for trading video games . What's most interesting is some of the data they've shared as the community...  more>

Best Buy Walks The Social Computing Walk

 10:51am Tuesday, Dec. 30, 2008  by George Dearing

I’m always fascinated at collaboration behind the firewall because it’s been such a tough road to hoe for so many years. Getting people to share what they know and to be generally open about their ideas is no doubt daunting for most. I’d read about Best Buy’s social media efforts, mostly in the form...  more>

Budgets for digital marketing campaigns to grow

 2:58pm Monday, Dec. 22, 2008  by Erin Schreiner

According to an article posted on eMarketer.com , B2B Marketers are plowing ahead in 2009. More than six out of 10 business-to-business (B2B) marketers surveyed in December 2008 by BtoB Magazine said they planned to launch new ad campaigns next year. Budgets for digital campaigns should fare better than...  more>

Yet another reason to appreciate the power of social analytics

 10:37am Tuesday, Dec. 30, 2008  by Lawrence Liu

Recently, I spent about 2 hours playing with NodeXL , an open source add-in for Microsoft Excel 2007 that provides network analysis and visualization capabilities. I found some interesting (though not too surprising) results based on actual usage data that had been exported from: my LLiu[at]Telligent...  more>

Measuring social media with advanced social analytics

 4:4pm Monday, Dec. 15, 2008  by Rob Howard

It's not that often that I'm right (and probably much more often that I'm wrong!), but there are several things that Telligent called before the market that I don't hesitate to see us take credit for: Before there was "Social [Networking | Media]" we had a vision for building a community platform...  more>

Harvest brings relevance you can measure to your social media campaign

 6:29pm Tuesday, Dec. 2, 2008  by Tom Edwards

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional Web campaigns, you can methodically calculate ROI based on click-through rates and project your results. With the introduction of...  more>