An Online Community That Packs An ROI Punch

 12:39pm Thursday, Jan. 1, 2009  by George Dearing

Our marketing group at Telligent is ramping up on some client case studies, so I thought I'd share some from time to time. The latest one is from a company called Goozex , who's built an online community for trading video games . What's most interesting is some of the data they've shared as the community...  more>

Best Buy Walks The Social Computing Walk

 10:51am Tuesday, Dec. 30, 2008  by George Dearing

I’m always fascinated at collaboration behind the firewall because it’s been such a tough road to hoe for so many years. Getting people to share what they know and to be generally open about their ideas is no doubt daunting for most. I’d read about Best Buy’s social media efforts, mostly in the form...  more>

Budgets for digital marketing campaigns to grow

 2:58pm Monday, Dec. 22, 2008  by Erin Schreiner

According to an article posted on eMarketer.com , B2B Marketers are plowing ahead in 2009. More than six out of 10 business-to-business (B2B) marketers surveyed in December 2008 by BtoB Magazine said they planned to launch new ad campaigns next year. Budgets for digital campaigns should fare better than...  more>

Social media initiatives lead way toward CRM’s future

 9:40pm Sunday, Dec. 21, 2008  by Erin Schreiner

BtoB , the magazine for marketing strategists, recently reported on a Forrester Research study on social media’s relationship to CRM. CRM stands for Customer Relationship Management, processes a company uses to track and organize its contacts with current and prospective customers. Forrester Research...  more>

The power of advanced social analytics

 1:7pm Tuesday, Dec. 16, 2008  by Erin Schreiner

According to Forrester Research, demonstrating Web 2.0 value is the biggest hurdle. In a study entitled Making Social Media Work in B2B Marketing released in October by Forrester Research , 189 business-to-business marketing professionals were surveyed. These marketers’ interest in social media...  more>

Why are social computing, social media, and community so fundamentally important to people and businesses?

 1:6pm Monday, Dec. 1, 2008  by Lawrence Liu

"Why?" is the most profound question that anyone can ask about anything. Here are two of my favorite answers to the question, "Why?" from the movie, The Matrix Reloaded : The Merovingian answers his rhetorical question to Morpheus, " Do you know why you're here? " The Achitect answers Neo's question...  more>

6 Things For The Community Strategist To Think About

 5:0pm Tuesday, Nov. 11, 2008  by George Dearing

1. Prioritize Your Business Objectives & Pick Your Target Most likely, you're not hurting for ideas from your user community to do something online. It’s the “something” that can present a problem. In short, make sure your business objectives map to specific company goals. If the CEO’s goal is to...  more>

5 Things To Do Before Choosing An Online Community Platform

 12:56pm Thursday, Nov. 6, 2008  by George Dearing

1.Plan Your Community Around A Purpose We can thank Gartner for amplifying this one . Too many times marketers and brand managers get the GMOOT syndrome ( Get Me One Of Those) when it comes to online communities. Look across your business and identify areas where better communication and engagement with...  more>

Forrester says social media is now mainstream

 1:32pm Tuesday, Nov. 4, 2008  by Erin Schreiner

This just in: “consumers are flocking to social networks and other participatory venues to the extent that this activity is now considered mainstream,” according to recent Forrester Research . The polling indicates that 2008 has marked a huge growth spike for social media, with a majority...  more>

Dell, Inc. named 2008 SNCR Brand of the Year

 11:10am Monday, Oct. 27, 2008  by Erin Schreiner

The Society for New Communications Research , a global nonprofit think tank focused on the latest developments in new media and communications, today announced the Society’s Fellows’ choices. The Fellows have chosen….(drum roll, please)…. Our friends at Dell, Inc. as the 2008...  more>