Case Studies

TIGI

sbaugh — Thu, 17 May 2007 16:32:00 GMT

TIGI

The TIGI site showcases the flexibility of the Community Server 2007 platform and highlights the abilities of the Telligent Professional Services team.

COMMUNITY SERVER in Action

TIGI was looking for a partner that could provide a cutting edge solution that would represent the various TIGI brands. Telligent's Professional Services team and Community Server represented a "cut" above and this site is a showcase of the flexibility of the Community Server 2007 platform. The site features a truly unique user interface, flash integration, custom geo-location solution, and a customized control panel to allow for multiple parties to easily manage their various content areas.

"The Telligent Professional Services team is excellent – particularly considering that this initiative was done in collaboration with another party (Grand Visual), located in another country (UK) …the team rolled with the changes and still delivered the site on-time despite the last minute changes we made on our end. Every request was attended to, and we especially appreciate the attention to detail at the control panel level…this is going to pay off for us. On-time and on-budget is not our strength due to the creative forces at work on a project like this, and we’ve managed to achieve both."

Doug Straton
Vice-President, International Sales and Marketing/National Accounts
TIGI Linea

Telligent's Professional Services team performed the implementation and integration in partnership with TIGI and Grand Visual (UK). Grand Visual (UK) provided the creative services.

ABOUT Telligent

Telligent works with organizations to help them understand, plan, and build web communities.

MSNBC Blogs

Telligent — Tue, 27 Mar 2007 11:28:00 GMT

MSNBC Blog sites meet the demand of more than a billion page views a month with Telligent’s flexible and scalable Community Server platform

The watercooler has been replaced. The Web is now the popular spot for discussions around breaking news and the latest trends. For news organizations it is no longer enough to provide scheduled reporting and analysis; the public now expects news to be reported as it’s happening -- and to have a forum to respond and to discuss what’s happening.
    At MSNBC, news and insight on news events from NBC anchors, news correspondents and producers are shared on a number of blogs. These online entries provide a dynamic look at world events and trends as they are happening.
    As the 2006 mid-term elections approached, site managers at MSNBC knew their already-popular blogs, The Daily Nightly and First Read, would be in high demand. There was concern whether the current platform could deliver mission-critical levels of uptime in very high-traffic situations.
    “When news is your business, downtime in unacceptable,” says Hans Bjordahl, group manager responsible for MSNBC’s Web site. “We needed a platform that would scale and keep pace with our blog growth.”
    MSNBC began looking for a new blog platform that would ensure that site visitors could quickly and easily find what they wanted on demand, as well as provide MSNBC editors and writers easy-to-use basic blog functions -- such as posts, comments and trackbacks. MSNBC’s site is built on a Microsoft platform, so .Net compatibility was a key requirement, as were scalability, stability and high availability. As an intrinsic part of the MSNBC brand, blogs must also fit into the news network’s workflow and signature look. Thorough, comprehensive reporting was also essential.
    The MSNBC team chose Telligent’s Community Server™, a secure online collaboration application that uniquely provides integrated multi-user blogging, forums, file sharing, video-casting, podcasting and photo sharing.
    “Community Server enables us to set up blogs quickly, as well as to put in key customizations suited to our editors’ workflow,” such as custom graphics and the ability to review entire reader comments in an easy-to-read preview mode, Bjordahl says.
The application was first implemented successfully for Cosmic Log, a science-oriented blog. The real proving ground came on election night, November 7, 2006, when the First Read blog -- which provides analysis of the day’s political news -- handled 90 posts from NBC political analysts, more than 1,500 unique visitor comments and a million page views in a single day.
    “People on election night went to the First Read blog for breaking news, and then segued to the regular site for analysis,” Bjordahl explains. “The election night traffic on First Read blew everyone’s expectations away.”
Since then MSNBC has ported many of its existing blogs -- as well as new blogs -- to the Telligent platform.   Many of the blogs are experiencing increases in activity on the new platform.
    With concerns about stability out of the way, Bjordahl and his team can now devote their resources to expanding the visitor experience. “IT is no longer involved in creating blogs, which is great for us,” added Bjordahl. “We pretty much handed the management of the blogs over to the design teams to drive it.   IT continues to add enhancements, such as making it even easier for editors to drag photos and video right from the MSNBC database into the blog.
    “Working with Telligent we customized the editor’s interface so that artwork could be accessed from our existing database; it eliminated the need to maintain and track a separate set of photographic assets. It also cut down a few steps for our time-crunched editors. With Community Server we were also able to customize our blog templates to match our branding initiatives.
    “We want to create reasons for people to visit MSNBC one time an hour, not one time a day,” says Bjordahl. “The ability to break news into blog-size pieces, with the ability for the public and reporters to comment and reply, creates a beneficial loop of activity.”
    “Blogs are must-haves for a news Web site,” says Bjordahl. “It’s just a different way of reporting and presenting information that streams in over the course of the day, rather than reporting in chunks at the beginning or end of the day.
    “Going outside to Telligent to put our blog platform in place was definitely the right decision for us. They provide a complete turn-key solution, plus have a great support team. With Community Server we are creating an experience where people want to visit our site often.”

Today Show Blog
allDAY is the official Today Show Blog show and is your virtual window to Studio 1A and the people who make America’s favorite morning show

Inside Dateline
Behind the scenes look at Studio 3b and Dateline

Hardblogger
Chris Matthews of Hardball blog site. Hardblogger delivers opinions and analysis on the latest political news by MSNBC anchors, correspondents, analysts and contributors.

CosmicBlog
Quantum fluctuations in space, science, exploration and other cosmic fields… served up regularly by MSNBC.com science editor Alan Boyle since 2002.

FitList
Weekly workout tips from celebrity trainers.

PhotoBlog
PhotoBlog shares some of the years best photos and allows users to comment on them.

Clicked
Will Femia is the chat producer for MSNBC.com.

FirstRead
NBC political blog.

TestPattern
TV, Web & Pop Culture Musings.

Countdown
Keith Olberman’s blog.

WorldBlog
Blog focusing on World News.

Xbox Live's Major Nelson

Telligent — Fri, 23 Mar 2007 19:54:00 GMT

Major Nelson - Xbox Live Director

Major Nelson Xbox Blog

Visit this Site

Larry “Major Nelson” Hyrb of the Xbox team turned to Community Server to power his blog and show how an individual can build a strong tie back to a brand.

COMMUNITY SERVER in Action

Community Server enables individuals to take on aspects of the organization’s identity. When customers or employees of an organization interact, the identity of these individuals builds a stronger tie back to the organization. A great example is Major Nelson’s blog. Larry “Major Nelson” Hryb is the Director of Programming for Xbox Live. He leverages Community Server to power his blog that discusses all things Xbox and provides an insider view into the
Xbox team.

Telligent performed the implementation & Telligent’s in-house agency, Sound Creative, was responsible for the creative.

ABOUT Telligent

Telligent works with organizations to help them understand, plan, and build web communities.

Honda

Telligent — Fri, 23 Mar 2007 19:19:00 GMT

Honda

Internal Solution

American Honda Motors was looking for a collaborative solution to assist with Supply Chain (Partner/Affiliate) management.

COMMUNITY SERVER in Action

Honda was looking for a dealer communication solution. With the collaborative features of Community Server, Honda positioned a secure dealer management platform that allows efficient management of their supply chain. This solution serves as an avenue to disseminate information and receive informative feedback from their supply chain.

TELLIGENT in Action

Telligent provided licensing and support and the American Honda team implemented the solution.

Microsoft at CES Blog

Telligent — Fri, 23 Mar 2007 19:12:00 GMT

Microsoft

Microsoft at CES Blog

Microsoft leveraged Community Server to power this event based Web site that focused on providing media content relating to the 2007 Consumer Electronics Show

COMMUNITY SERVER in Action

Community Server is a great solution for event based collaboration. This site represents Microsoft's web-presence for the 2007Consumer Electronics Show. The site leverages a single-blog, photo gallery and a file gallery and features the ability to embed SoapBox videos in blog posts in addition to the traditional Community Server video player.

In terms of Community Server performance, the day of Bill Gates Keynote speech the site received 1,918,258 hits in a single day while residing on a shared server and performed flawlessly.

TELLIGENT in Action

Telligent performed the implementation while Telligent’s in house creative agency, Sound Creative delivered the creative. Telligent partnered with Waggner Edstrom on the technical specification.

Windows Vista Blog

Telligent — Fri, 23 Mar 2007 19:07:00 GMT

Microsoft

Windows Vista Team Blog

Visit this Site

The Microsoft Windows Vista Team wanted to provide potential end users with a behind the scenes look at internal processes and to put a face with the brand.

COMMUNITY SERVER in Action

The Microsoft Windows Vista Team was looking for a collaboration solution that would allow for multiple authors to contribute to the blog. The team chose Community Server due to it’s ability to support multiple bloggers and it’s easy to use publishing system. The flexible presentation layer allowed the Vista brand to shine through.

TELLIGENT in Action

Telligent performed the implementation and Telligent’s in-house agency, Sound Creative, was responsible for the creative.