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Linkedin and a new company own community

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Linkedin and a new company own community

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Mpotter@asnt.org
Posted by
on Wed, Oct 3 2012 3:27 PM

Hey everyone, is there a best practice or a blog about marrying a great Linkedin environment with your company community that you would recommend?  We are preparing our strategy for our own company sponsored community but have a great community started by a member already on linkedin and it is doing really well.  I would say it is established in it life cycle.   We're a nonprofit professional association.  

Thanks for your help in advance.

Mary
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  • Jenn Emerson
    Posted by
    on Wed, Oct 3 2012 7:32 PM
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    Hi Mary! Glad to meet you (electronically, anyway.) :) My name is Jenn and I manage the social media and community efforts for Telligent. I’m fascinated with the innovation possibilities in your community considering the topic matter. I’m going to see if I can sift through the old bookmark list and see if I can find a post or article that would specifically address your issue. But, just off the top of my head, I think you have to look at your on-domain community and your social networks as different channels that provide different content. Like how a company like Fox, has a broadcast channel, a cable news channel, a sports channel and a movie channel – each channel provides specific content, but they all still carry the Fox brand. This is what you want to achieve with your Linkedin group, Facebook page, Twitter feed and on-domain community. If you are trying to pull some members from your LinkedIn group into your on-domain community, consider pulling in a select topic, but give it a spin that will only be found in the community. As you work on your strategy, ask yourself, “What is the goal of each channel and who is the audience?” Is that helpful?
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  • Jenn Emerson
    Posted by
    on Wed, Oct 3 2012 7:32 PM
    Verified Answer
    Verified by

    Hi Mary! Glad to meet you (electronically, anyway.) :) My name is Jenn and I manage the social media and community efforts for Telligent. I’m fascinated with the innovation possibilities in your community considering the topic matter. I’m going to see if I can sift through the old bookmark list and see if I can find a post or article that would specifically address your issue. But, just off the top of my head, I think you have to look at your on-domain community and your social networks as different channels that provide different content. Like how a company like Fox, has a broadcast channel, a cable news channel, a sports channel and a movie channel – each channel provides specific content, but they all still carry the Fox brand. This is what you want to achieve with your Linkedin group, Facebook page, Twitter feed and on-domain community. If you are trying to pull some members from your LinkedIn group into your on-domain community, consider pulling in a select topic, but give it a spin that will only be found in the community. As you work on your strategy, ask yourself, “What is the goal of each channel and who is the audience?” Is that helpful?
  • Mpotter@asnt.org
    Posted by
    on Wed, Oct 3 2012 9:01 PM

    Yes it is.  I like your example.  We haven't gone live yet I'm just putting a strategy together and we have Telligent as our software.  I've started having a few staff members answer questions on the Linkedin page and become credible responders and get use to it.  The Linkedin page is doing very well on its own without our involvement so I want to perserve that and capitalize on in our own community.

  • Alex Crome
    Posted by
    on Wed, Oct 3 2012 10:32 PM

    As Jenn mentioned, both Linked In and your managed Telligent community have a place in your overall social strategy.  One of the big difficulties you'll face in setting up your managed community is getting people to come.  Since you've already got a good community going in on Linked In, I would make the most of this to help kick start your managed community.

    One way to do that is to make it as easy as possible for your Linked In members to get involved in your Telligent community.  Assuming you're using Telligent Community 6 or 7, you can do this is by allowing users to register and sign in using their Linked In account - telligent.com/.../27028.linkedin-authentication.aspx .

    Don't forget the reverse direction either - you can use your Telligent community to help drive traffic to your Linked In page.  We have a few Linked in widgets in our marketplace which you could use for this - e.g. if you've already got a good member base in Linked In, you will want to make it as easy as possible for them to share content with their colleagues on Linked In.  These can be found at telligent.com/.../1353215.aspx .