A survey is a snapshot; an online community is a movie, and in it, the characters are having an ongoing dialogue about your brand. According to the Fall 2011 GreenBook Research Industry Trends Report (GRIT), next year will bring massive growth of online communities in the field of market research. Don’t get left behind.
Watch CORE4 Research and Telligent engage in a discussion about the emerging importance of online communities for social market research. You will understand the key differentiators among in-person consumer panels, online communities and social networking sites like Facebook for market research and when to use the different methods. You will learn how CORE4 Research is turning consumer research into actionable takeaways in a matter of days and weeks with communities versus months with traditional research methods.
You will see how the research provider is adapting market research for mobile consumers with its Field Agent app. Innovations such as these are just a few reasons why CORE4 Research was recently named a 2011 SuperNova Award winner by Constellation Research.
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