Articles

InformationWeek's "The BrainYard": Shopper Market Research Firm Taps Social Community

Tiffany Henry — Thu, 09 Feb 2012 17:28:00 GMT

What do people buy, and why do they buy it? Market researchers have explored this puzzle for decades, but Core4 Research, has found that online social communities can often provide better answers. In the recent article by The BrainYard's columnist, David Carr, he spoke with Henry Ho, Partner at CORE4 Research, to learn exactly what CORE4 Research does and how it leverages Telligent Community for conducting consumer market research.

CORE4 Research needed to come up with a way to conduct high quality research and uncover consumer feedback both quickly and cost-efficiently. Its solution? Make research social by conducting research in an online community. It still utilizes traditional research methods, however now they also conduct market research through the use of online communities as an engaging way to gather and analyze consumer feedback. With online communities, consumers engage researchers and one another to share product and packaging feedback, evaluate product placement in stores and discuss shopping habits. The social nature of the online communities where participants can engage with one another brings out different insights than one-on-one conversations with researchers.

In addition to online communities, CORE4 Research created a mobile application called Field Agent that also gets them valuable research. Read the entire article to learn exactly how CORE4 Research is making market research more social. Also be sure to read CORE4 Research's case study for an even more in-depth dive into what they do.

CMSWire: Social Business 101 – Building the Foundation

Tiffany Henry — Thu, 09 Feb 2012 16:55:00 GMT

As new forms of social media proliferate and enterprises scramble to keep pace with their customers, social business is a force that cannot be ignored. So if you are new to social and want to apply it to your business, where do you start? As a helpful aid, Telligent Founder and CTO, Rob Howard, has compiled a list of top recommendations that he encourages the c-suite focus on in 2012.

From social being the new normal to why you should focus on strategy, Howard's recommendations should be viewed as the foundation to help jumpstart your social education. And as an added bonus for each recommendation, he lists key takeaways that should be top of mind as you start to implement social in your business objectives.

Read the entire article to learn how to tackle applying social to your business by getting back to the basics. Keep in mind that this is just part one of his list of recommendations; his additional five recommendations will be forthcoming.

AccountingWEB: AICPA Creates Social Networking Site for Aspiring Accountants

Tiffany Henry — Wed, 08 Feb 2012 22:29:00 GMT

Wondering who AICPA is and what type of social network it created to drive its recruitment efforts? In a recent article by AccountingWEB, the accounting news source featured AICPA and gave details about This Way to CPA, its social online community targeting aspiring accountants. Read the entire article to learn the story and strategy behind This Way to CPA. Also read the recent AICPA case study to uncover how they successfully created a community that generates almost 23,000 visits each month.

CMSWire: 10 Ways to +1 Your Community This Year

Tiffany Henry — Thu, 02 Feb 2012 17:02:00 GMT

Long before there was Google+, the concept of +1 was used to address the topic of extraordinary customers service. So what is meant by the concept of delivering plus one? In the recent CMSWire article by Telligent SVP of Client Services, Cecilia Edwards, she fully explains the premise behind that statement.

Specifically, it seems that the +1 concept fits well with online communities, since one of the main reasons to have an externally facing online community is to deepen relationships with your customers. Read the entire article and learn Cecilia's suggestions for ways you could +1 your community this year.

National Inflation Association: "Enterprise Social Networking to Revolutionize Workplace, Says NIA"

Tiffany Henry — Wed, 18 Jan 2012 20:30:00 GMT

According to the predictions of The National Inflation Association (NIF), enterprise social networking will revolutionize the workplace beginning in 2012 and change forever the way the world gets work done. This particular article gives an overview of the growth of enterprise social networks and describes enterprise social networks as "kind of like Facebook for the workplace, but without the socializing. Enterprise social networks are meant to result in employees working together better as a team and getting their work done more efficiently."

As the article continues, NIF lists organizations that are leading in this growing space – among the companies listed is Telligent. Telligent is stated as one of "the leaders when it comes to integrating enterprise social networks with the existing technology of large corporations."

Read more about what NIA thinks about Telligent and the future of enterprise social networks.

Fierce Content Management: Telligent Buys Leverage Software

Tiffany Henry — Tue, 27 Dec 2011 15:40:00 GMT

In the recent article by Fierce Content Management, journalist Ron Miller wrote about Telligent recently acquiring Leverage Software. Miller highlights key reasons behind the acquisitions, customers Telligent will gain, in addition to a basic background of Telligent. The article wraps up by stating that this acquisition "looks like a great deal."

Read the full article here.

CMSWire: Eye on 2012 - Community and Your Digital Business Lifecycle

Tiffany Henry — Thu, 22 Dec 2011 22:47:00 GMT

In this CMSWire bylined article written by Pete Iuvara, he discusses the world of digital business. He specifically feels that Digital Marketing, Customer Engagement, Social Media Integration, Mobile and Cloud Computing got a lot of attention this past year; and rightfully so. In line with these areas, came rise to a concept commonly referred to as the 3 C's of Customer Experience Management (#cxm): Content, Community and Commerce.

Of the 3 C's, Pete receives insight from Telligent Founder and CTO, Rob Howard, about his thoughts on the importance of community. Pete feels that communities will be a big topic next year, and Rob feels similarly, stating that ultimately online communities will be the fuel that enables sellers to better understand what buyers want and how they make their purchasing decisions. Read the entire article and learn more about Rob's thoughts on community here.

Computer Business Review: "Telligent Acquires Leverage Software"

Tiffany Henry — Thu, 22 Dec 2011 21:19:00 GMT

In this article by Computer Business Review (CBR), it gives details on the recent announcement that Telligent acquired San Francisco-based enterprise social networking firm, Leverage Software. In this article, quotes from both Telligent CEO Patrick Brandt and Leverage Software Founder, Joe Kleinschmidt, are shared about the acquisition. Read the full article here.

CMSWire: Telligent Acquires Leverage Software: Mobile, Cloud and Usability Key Benefits

Tiffany Henry — Tue, 20 Dec 2011 23:44:00 GMT

In this "breaking news" article by CMSWire, the announcement that Telligent acquired Leverage Software on Monday was highlighted. Although acquisitons are not uncommon in the world of enterprise and web content management, they are not as common in the social business sector; which is what CMSWire believes makes this acquisition so unique.

To learn more about the acquisition and to gain insight into the primary reasons Telligent went after Leverage, CMSWire journalist, Barb Mosher, spoke one-on-one with Telligent CEO, Patrick Brandt. The top three motivators that Brandt listed for wanting to acquire Leverage were the user experience, mobile and cloud. As the article continues, Brandt expands on the topic of the acquisition and also hints at what Telligent possibly has in store for the future.

Read the full CMSWire article here.

Dow Brook: Telligent Gains Leverage on Its Cloud and Mobile Roadmaps

Tiffany Henry — Tue, 20 Dec 2011 17:05:00 GMT

Dow Brook Advisory Services published an article today about Telligent's recent acquisition of Leverage Software. Telligent Founder & CTO, Rob Howard, and Telligent CMO, Wendy Gibson, spoke with Dow Brook about the acquisition shortly after the news broke on Monday. Key points they discussed were around the impact of the acquisition. Specifically, Telligent will gain several strategic pieces that will strengthen its offerings through the acquisition of Leverage, including cloud, mobile, and analytics technology; people with .NET and iOS development skills; and some marquee customers. However, the single largest impact of the acquisition will be an accelerated delivery of Telligent's cloud offerings roadmap.

The article states that now with the acquired assets of Leverage Software, Telligent is poised to accelerate its growth, as well as the success of its customers and their internal and external communities. To read the article in full, click here.

Texas Tech Pulse: Telligent Buys Enterprise Social Networking Firm

Tiffany Henry — Tue, 20 Dec 2011 13:36:00 GMT

Texas Tech Pulse wrote a quick overview of the announcement that Telligent has acquired Leverage Software. This article gives a short summary of each company and informs readers that Leverage founder Joe Kleinschmidt will join Telligent as Vice President of Cloud Products. Read the full article here.

InformationWeek's "The Brainyard": Telligent Buys Leverage Software To Boost Cloud Power

Tiffany Henry — Mon, 19 Dec 2011 23:21:00 GMT

There was big news in the social software industry today, with the announcement of Telligent acquiring Leverage Software. By acquiring Leverage Software, this will help to strengthen Telligent's cloud computing and enterprise social networking products. To gain more insight about the acquisition, The Brainyard journalist, David Carr, interviewed Telligent CEO, Patrick Brandt, to learn his thoughts about the acquisition.

Brandt stated that Leverage Software's strength is in enterprise social networking delivered as software as a service (SaaS). "This is full SaaS, true SaaS--multitenant, not the fake stuff," Brandt said. Telligent currently offers applications on a cloud computing business model, with subscription payments rather than traditional software licensing, as an alternative for some of its customers. However, this is on a "single tenant, multi-instance" basis--meaning that Telligent configures and hosts servers for those customers. Cloud services that provision customer accounts from a common pool of servers can activate new services more quickly and operate more efficiently.

As the article continues, Patrick expands more on SaaS, Leverage's "people-center design" and the benefits that will be gained through this acquisition.

Read the full article about the acquisition here.

CMSWire: The Community is Correct 91% of the Time

Tiffany Henry — Tue, 06 Dec 2011 21:51:00 GMT

In this CMSWire article, Telligent Founder & CTO, Rob Howard, gives insight into what he thinks is the future of community – in particular, he focuses on the wisdom of the crowd. Throughout the article Rob discusses social rank in the future, content relevancy, the growing importance of the social platform and consumerization of business intelligence. Each of these topics relates back in some aspect to the article’s title – “The Community is Correct 91% of the Time.” To fully understand the concept of the title and to read how Rob creatively correlates the popular television show "Who Wants to Be a Millionaire" to his thoughts on the future of community, read the full article here.

InformationWeek's "The Brainyard": Coca-Cola, Best Buy Shareholder Votes Get Social Twist

Tiffany Henry — Wed, 23 Nov 2011 17:02:00 GMT

Broadridge, a leading technology company servicing global capital markets, heard the call for improved investor transparency and is leading financial services in a new direction. With its Shareholder Forum, built on Telligent Community, it is directing financial discussions between shareholders and corporations to more open, transparent arenas. In a recent interview with The Brainyard's columnist David Carr, Senior Product and Community Manager at Broadridge, Mike Mostransky, explains about the Shareholder Forums and how they are improving shareholder communication needs with an online social communication platform. In addition, Mostransky discusses how investors in companies, such as Coca-Cola and Best Buy, are utilizing the Shareholder Forums to ask questions as if they were in an actual meeting; among other things.

So why use Telligent's software to implement Shareholder Forums? Mostransky highlights Telligent's customization facet and how he really loves the fact that Telligent's software can be modified to fit the intended purpose. You can read the full InformationWeek article here; and to learn more about Broadridge's implementation of Shareholder Forums and how they are shaping the future of financial services, be sure to read their recent case study.

OpenKnowledge at The Big Social

Tiffany Henry — Tue, 08 Nov 2011 22:35:00 GMT

Andrea Pesoli recently wrote a blog about OpenKnowledge's firsthand experience at Telligent's user conference that took place at the end of September - The Big Social. Andrea gave an overview of the different festivities that OpenKnowledge and other attendees participated in outside of the conference, such as attending the Dallas Cowboys game at the new stadium in Arlington, that really helped them get acquainted with the Dallas culture. In reference to the actual conference, Andrea and colleague Paolo Calderari presented in a business session titled "Connecting the Social Business to Organizational Performance". In this session they showcased the potential of a social network based approach to community management. To view the actual presentation they did, click here.