• Telligent Selected for Consumer Goods Technology Editors’ Pick

    I am pleased to announce that Consumer Goods Technology has selected Telligent to be highlighted on the Editors’ Pick page of the annual Readers’ Choice issue for the second consecutive year. The 2010 Readers’ Choice rankings span 10 solution and service categories, but some companies do not fit snugly...
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  • Starting Small(er)

    One misstep I consistently see from online community builders – both with and without Telligent software – is trying to launch a mega-community on day one. They will mistakenly launch with hundreds of blogs, forums and groups. Unfortunately, this will make an online community feel barren. Groups end up with...
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  • Monitoring Your Brand Online

    One of the most beneficial uses of online collaboration is monitoring the perception of your brand. People are talking about you online. Some organizations choose to believe that not investing in an online community insulates them from potential negative customer feedback or discussions. The unfortunate truth is that those...
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  • Follow-up for "Discover Your Influential Users: Increasing Community Effectiveness" webinar

    To those who joined our webinar on Wednesday morning, thank you very much for your time. I hope you found the information that Dawn Lacallade and I presented to be useful in launching, growing, or sustaining your own online community. To jump directly to the question and answer section from Wednesday's webinar, click...
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  • Elements of a vibrant online community – part 2 of 2: audience segments and user types

    In Part 1 , I presented content- and interaction-oriented factors (triggers, catalysts, lubricants, flows, and containers) as critical elements of a vibrant online community. In this blog entry, I’ll address the people-oriented factors of audience segments and user types . An audience is the collection of people...
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