Telligent's founder and CTO Rob Howard will present with our customer next week at the GasPedal Word of Mouth Supergenius conference in Chicago. Howard will join Devashish Saxena, director of global Internet marketing at Texas Instruments, to discuss a case study on Texas Instruments' E2E Community. Saxena and Howard...

Recently, I’ve helped a growing number of customers develop what they’re calling a corporate community strategy. While their goals vary to some degree, the desire to grow or improve “community spirit” is a constant, and they all want their strategy to encompass both external and internal efforts...

I just returned from London where I attended the Information Management Solutions (IMS) Conference , where I spoke on monitoring brands in communities. It was great to spend time with our UK customers, team members, and colleagues. In my talk I emphasized the importance of social analytics and its ability to deepen customer...

The benefit of community-driven customer support is clear: by applying the knowledge of your customer base you can significantly drive down traditional support costs. In fact, the ROI calculation is quite simple. Most large organizations have a support team and can quickly calculate the cost-per-call into a customer...

I spent a few days in Dallas a few weeks back working with a Telligent client on some community strategy stuff. As expected, a lot of the conversation focused on the effect third-party social networks have on website traffic. But more importantly, we tried to hone in on how social networks can stimulate online conversations...