"Understanding that the technology is an enabler for exposing the value which can emerge from broader cultural shifts should help business better grasp the values which can be unlocked" -------------------------------------- Technology as the enabler is something often lost in the discussion. If you rush to tech, you're digging a deep hole that most companies never get out of. With definable business reasons backing up your web strategy, it's a heck of a lot easier to see when and where things are breaking down.