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I pulled this presentation from Burt Dumars' twitter stream about a week ago. It's a presentation that Rubbermaid Jim gave at the recent Social Fresh Conference.
For me, the takeaway in Dietzen’s presentation was the simple framework (slides 40-43) he summarizes toward the end -- essentially the steps to think about when planning your engagements.
-Understand Your Brand -Know Your Message -Pick An Audience -Have A Conversation
Another thing you'll notice with brands that have the scale of Rubbermaid is how important its outreach strategies are. That gets back to the point covered about knowing your audience. You won't see shotgun blasts from Rubbermaid.
What you do see is a precise focus on specifics, from specific audiences to very specific products. That allows them to tailor the conversation and adapt to the needs of the consumer.
Frankly, there's way too many folks that over-analyze social media. Yes, we have new ways of communicating, but it's still people that facilitate conversation. The brands that realize that are the ones winning.
You can click on the link below to see Jim's presentation.
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