Long before there was Google+, the concept of +1 was used to address the topic of extraordinary customer service. In 1993, Ken Blanchard and Sheldon Bowles wrote Raving Fans: A Revolutionary Approach to Customer Service. In Raving Fans, Blanchard and Bowles cover three areas: Deciding what you as a business want; Discovering what the customer wants; and delivering plus one.
So what did they mean by delivering plus one. Here are some of the key points they articulate:
Since one of the primary reasons to have an externally facing online community is to deepen relationships with your customers, it seems that the +1 concept from Blanchard and Bowles fits well for online communities. Here are 10 suggestions for ways you could +1 your community this year.
In the spirit of this post, I just couldn’t stop at 10 suggestions. Here’s a +1 suggestion:
As an added bonus – if you haven’t read Raving Fans or haven’t read it in a while, here is a mind map of the Raving Fans book.
What ideas do you have to +1 your community?
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