Looking to expand your knowledge on social and find out how online communities can benefit your organization? If so, we have a great resource for you!
The American Marketing Association (AMA) recently worked with Telligent to create a social business blueprint as a source to help guide organizations. In this guide, AMA shares social best practices and tips with you to help answer these pressing questions:
1. What’s all this online community buzz about?
AMA starts off by defining an online community, because in order to understand why something is generating digital WOM, you must first understand the topic.
2. What are the advantages of building an online community?
Once readers understand what an online community is, AMA lists several key advantages of building a social online community – you no longer have to wonder what kind of value you will receive from building a community.
3. How do you accomplish set business goals with an online community?
From the preceding question, stems the desire to understand how business goals can be met by getting social. AMA even briefly describes its own experience and how building an online community helped to achieve their desired goals.
4. How can I get my organization to flourish?
The guide continues by giving a social business roadmap that will help your organization flourish. Informative social tips; best practices; lesson learned – AMA gets personal.
View AMA’s social tips today and get ready to reap the rewards of social!
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