The Big Social speaker lineup just keeps getting stronger. In June, I announced that football legend Roger Staubach (a personal hero of mine) will be kicking off The Big Social as our guest keynote speaker. Earlier this month, I revealed that Lanham Napier, CEO of Rackspace, is joining us as a keynote this year to talk Fanatical Support®. With Exceptional Customer Experience as the theme of The Big Social 2012, I think it’s important to address how your employees play a critical role in the story.

This year, you’ll hear straight from the analyst what the workplace of the future holds for you. Rob Koplowitz, Vice President and Principal Analyst with Forrester Research, Inc., will be on hand to present his vision for the future of work and what it means for your collaboration strategy today. You’ll learn how enterprise social platforms can help you get the most from your organization’s most important asset: your people.

In addition to being lead analyst for The Forrester Wave™: Enterprise Social Platforms report, Rob Koplowitz focuses on core elements of collaboration strategy, including collaboration platforms, workspaces and enterprise social strategy for Forrester Research, Inc. You can learn more about his research and perspectives by visiting his blog.

Please join me in welcoming Rob Koplowitz to The Big Social 2012. Click here to learn more about The Big Social.


Rob Koplowitz

Vice President, Principal Analyst Serving CIO Professionals
Forrester Research, Inc.