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Telligent was one of the first entrants into the social networking market. Well before the term "Web 2.0" was coined, Telligent released the first integrated online community platform and has since pioneered numerous advancements in collaborative
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  • Blog Post: Social and Management Skills You Can Learn From a Bad Boy

    While attending the Forrester Marketing Forum 2011 this morning, I had the opportunity to hear Dana Anderson, senior vice president of marketing strategy and communications at Kraft Foods. Her session topic was, “The Bad Boys’ Guide to Digital Bliss.” My one-word assessment of the...
  • Blog Post: Details and practical examples of audience segments and user types

    In Part 2 of my “Elements of a Vibrant Online Community” series, I presented the people-oriented factors of audience segments and user types as critical components of a successful online community strategy. In this blog entry, I will provide practical examples of these two factors...