In an earlier post, Social Business and the Evolution of the Social Platform , I touched briefly on how Telligent’s platform APIs can be used within other systems, such as Sitecore , to deliver social functionality natively within those systems. Today, I want to expand on why this is important...

How would you define a community manager? The following phrases are a good starting point: Lead social capital builder Brand evangelist Master listener Rule enforcer Spam controller As many of you know, today is the third annual Community Manager Appreciation Day (CMAD). According...

When it comes to caring for our customers, Telligent has taken its commitment to the next level – creating a world-class standard for products and service. Customer service. Customer support. Education. Partner support. In all facets of our customer care, we are always working to ensure that...

In early 2004, I created this graphic to represent a challenge with how people communicated and dealt with information. For my keynote at Telligent's The Big Social 2011 , I wanted to reflect back on where Telligent started and how we have been very consistent about our vision for the problem we...

From its very beginnings, the internet was designed to connect people to people and to information. Back then, tools like newsgroups and email were getting the job done. Of course, today an ever-growing number of interactive tools are at the disposal of the internet marketer. Spreading messages about...

We are fortunate in America to have a holiday that simply inspires “thanks.” Gifts are not expected, nor are there any ceremonies to which we feel obligated (unless of course you consider a trip to your in-laws a chore). It is one day out of our 365-day yearly cycle that we are fairly united...

Social tools like blogs, wikis and forums have been around for years, however; social technology continues to evolve and grow. For many organizations "getting social" is still a new concept. And in a crowded social ecosystem littered with social tools, organizations are getting mired in individual...

We are very excited to announce Telligent’s recognition as a Visionary in the ‘Magic Quadrant for Externally Facing Social Software’ by Gartner, Inc. 1 We believe that Gartner’s recognition of Telligent confirms our commitment to external social software . When Telligent launched...

The Harvard Business Review has been publishing a number of blog posts recently on the topic of employee collaboration, onboarding and evaluation, which provide a bevy of statistics and requisite commentary. A few statistics that stood out to me are: 89% of new hires say they don’t have the...

Today, Telligent releases the latest white paper in its thought leadership series, Strategies for Building World Class Communities . Our Senior Vice President of Client Services Cecilia Edwards authored the white paper and just presented a lively and informative webinar on all of her latest research...

McDonald’s sells french fries, but doesn’t sell onion rings. Why is that? There is an urban legend that states the first beloved sweetheart of Ray Kroc, Founder of McDonald’s Corporation, was killed when a huge burlap sack full of onions fell on her and smothered her. From that day...

Interactive digital marketing is a fine art – a balancing act, if you will – of supplying just the right amount of information to get people interested without bombarding them with a pushy, overly-intrusive sales approach. Websites are the digital marketers shop window – they are a...

Professional. Trade. Non-profit. Affinity. Associations come in many different sizes and varieties, but all of them share some common goals: “to better understand the needs and wants of our members” “to spread messages about our organization's mission and increase cause...

Today, over 1 billion people use social in one form or another. And did you know that social accounts for 25% of the time we spend online? There are tons of other great stats that talk about how important social is, but I don't have to tell you because most of you already understand the enormous...

Over the past eight years, I've traveled to various countries consulting with customers from a range of industries who are working on creating or enhancing their social business strategy – specifically with respect to how they are using social community software to transform communication and...

Social accounts for approximately 25% of the time people spend online – this includes social media, such as Facebook and Twitter, and also online communities. Social media is where people connect with friends, share photos and build relationships. People typically aren’t making buying decisions...

When speaking about internal online social communities, it is common to hear people say that they want ‘Facebook inside the firewall’. No they don’t. Facebook is about having fun and connecting with your friends. In business terms, this is called wasting time. If you view your internal...

A core belief of Telligent since its founding in 2004 is that software can be used to connect people and information more effectively. A central tenant of this belief, that has been refined over time, is: "Social isn't a destination, but instead a set of experiences." What we mean...

With the Opening Ceremony for the 2012 Olympics now just two days away, London drivers are starting to feel the pinch as traffic restrictions go into effect. According to a report by the UK Department for Business, Innovation and Skills (BIS), Londoners can expect an influx of foreign tourists of about...

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While attending the Forrester Marketing Forum 2011 this morning, I had the opportunity to hear Dana Anderson, senior vice president of marketing strategy and communications at Kraft Foods. Her session topic was, “The Bad Boys’ Guide to Digital Bliss.” My one-word assessment of the...

Another big change is coming from Facebook – it announced that it will be removing the Discussions tab application from all Pages on October 31, 2011. Despite AppData showing millions of monthly active users, Facebook is turning off the app that allows Pages to host forums. Inside Facebook describes...

My hat is off to David Sacks, CEO of Yammer. He is really living right. First, he throws himself a 40 th birthday party in LA featuring Snoop Dogg. (My 40 th is in a month, but so far I only have a colonoscopy and a visit to the eye doctor planned.) Then, he tops this off with the winning lottery ticket...

As new forms of social media proliferate and enterprises scramble to keep pace with their customers, social business is a force that cannot be ignored. Last year I compiled a list of several recommendations pertaining to social business that I encouraged the c-suite to focus on in 2012. Among the recommendations...

If you work in London you’ll no doubt be one of 3.5 million people that travel on London’s Tube network every day. Many of you will have seen the article in Wednesday’s Evening Standard – “Midnight email from the boss: Don’t be late” and groaned at the similarities...