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The first to market, the first one with the answer, or the first one to accomplish a goal are all things that people aspire to be. Finding people who are eager to be the first one to arrive at a meeting, the first one to try someone’s newest food dish, or the first one to express an opinion in...

Business objectives are a key aspect to any company. Therefore, it is important to keep in mind that business objectives for a community must be established at a strategic level within the organization. The more aligned your community’s business objectives are to the company’s overall objectives...

It seems today that everyone is a social media expert. In Malcolm Gladwell's book, Outliers , he introduces the 10000-hour rule based on a study by Anders Ericsson . Essentially stating that to become truly proficient on any subject you must spend at least 10,000 hours building experience. Applying...

Today, Telligent releases the latest white paper in its thought leadership series, Strategies for Building World Class Communities . Our Senior Vice President of Client Services Cecilia Edwards authored the white paper and just presented a lively and informative webinar on all of her latest research...

From its very beginnings, the internet was designed to connect people to people and to information. Back then, tools like newsgroups and email were getting the job done. Of course, today an ever-growing number of interactive tools are at the disposal of the internet marketer. Spreading messages about...

Right now, there is an evolution in the conversation around community. The subjects of discussion are evolving from features and functions to value proposition. However, urgency must be tempered with preparation. A community can only grow on a solid foundation of tools married with clear purpose....

While attending the Forrester Marketing Forum 2011 this morning, I had the opportunity to hear Dana Anderson, senior vice president of marketing strategy and communications at Kraft Foods. Her session topic was, “The Bad Boys’ Guide to Digital Bliss.” My one-word assessment of the...

Much has been written and said about "information overload" during the past several years. Noted technologist and author, Clay Shirky , gave a widely referenced talk about it at the Web 2.0 Expo conference a year ago. He posited that information overload is actually filter failure. I...

In Part 2 of my “Elements of a Vibrant Online Community” series, I presented the people-oriented factors of audience segments and user types as critical components of a successful online community strategy. In this blog entry, I will provide practical examples of these two factors...

To those who joined our webinar on Wednesday morning, thank you very much for your time. I hope you found the information that Dawn Lacallade and I presented to be useful in launching, growing, or sustaining your own online community. To jump directly to the question and answer section from Wednesday's...

In Part 1 , I presented content- and interaction-oriented factors (triggers, catalysts, lubricants, flows, and containers) as critical elements of a vibrant online community. In this blog entry, I’ll address the people-oriented factors of audience segments and user types . An audience...

I often get asked, “What makes a vibrant online community?” The facetious answer would be, “Passionate people and interesting content.” A more practical answer is, “ A vibrant online community consists of a dynamic balance of different people with content and interactions...

Recently, I’ve helped a growing number of customers develop what they’re calling a corporate community strategy. While their goals vary to some degree, the desire to grow or improve “community spirit” is a constant, and they all want their strategy to encompass both external and internal efforts and...

(Please visit the site to view this video) I liked how Euan framed this one: "Understanding that the technology is an enabler for exposing the value which can emerge from broader cultural shifts should help business better grasp the values which can be unlocked" ------------------------...

“Computer mediated collective action” is a term that was coined in the " Picturing Usenet: Mapping Computer-Mediated Collective Action ” research paper, published in 2005 and co-authored by Dr. Marc Smith , Chief Social Scientist of Telligent. Before social networking, before online...

Yes, I said it. And here’s why. A couple of days ago, I posted the following tweet : Disintermediation Brought to You by Lance Amstrong http://bit.ly/13umSc (by @jtwinsor ) ["Celebrity 2.0" authenticity over fakery/posery!] Then I came across the “ What Will Social...

As I had described in a blog entry a few weeks ago, being “social” is just one aspect of the modern business life cycle . In this post, I highlight several different kinds of connections that people may have within teams, communities, and networks that are more than just social and not the...

Todd Defren ’s “ Audience Targeting in Social Media ” blog entry compelled me to finish my own post on the topic that’s been stuck in my Drafts folder for the past few months. In the modern business life cycle of the Web 2.0 era, people are much more connected in breadth and...

I don’t know if Dion gets any creative design help for the charts in his blog entries , but I always look forward to seeing them. Here are my favorites (in logical order from my perspective) that are worth at least a thousand words on my or anyone else’s blog.

A couple of things caught my attention during the past week. Community Self-Sustainability First, it was Joel Oleson’s “ SharePoint Community Evolution ” blog entry, which highlights some of the key reasons for why the SharePoint community continues to flourish and grow even in...

Dion Hinchcliffe is spot on (as usual) in his blog entry about 12 Rules For Bringing 'Social' To Your Business , which is definitely a must-read. However, "social business" or “making a business more social” is just one aspect of the modern business life cycle. Being social...

"Why?" is the most profound question that anyone can ask about anything. Here are two of my favorite answers to the question, "Why?" from the movie, The Matrix Reloaded . The Merovingian answers his rhetorical question to Morpheus, " Do you know why you're here? "...