Reader's Digest - A Taste of Home Customer Success Story
Taste of Home magazine created an online community for cooks to share recipes and discuss all things 'cooking'. Within 12 months, Web traffic increased 166%, online searches rose 22% and community "tell-a-friend" promotions proved 5x more effective than email promotions. Engagement builds stronger relationships with customers, resulting in increased sales via print subscription renewals.
"The passion, the relationship building, and the sense of belonging in the Taste of Home community have really come to life with the new tools and flexible platform of Telligent Community."