Product:

Telligent Community

Solution:

Social Marketing

Industry:

Consumer Goods

Location:

United Kingdom

Cadbury created the Spots v. Stripes marketing campaign to engage brand enthusiasts and enable customers to win prizes. Its integrated marketing campaign fused social engagement with traditional advertising (i.e., billboards, TV, print, etc.), resulting in enhanced brand recognition.

"Spots v Stripes is transforming how the Cadbury brand interacts with its consumers."

Thomas Beetschen – IS Major Programme Lead, Cadbury