Product:

Telligent Community

Solution:

Social Customer Service

Industry:

Software

Location:

Global

Baptie connects customers of IBM's Rational products across the globe with an online community for sharing best practices, expertise and support. Its community increased customers' product knowledge and mastery, enhanced customer service and bridged offline events with online engagement.

"The community gives members a chance to engage 24/7 between live events, bridging the physical and virtual, which creates a positive customer experience."

Stacey Tabor, Community Team Lead for Rational, Baptie & Co.