The results are in and we’re happy to announce that Telligent is recognized as a Visionary in Gartner, Inc.’s recent Magic Quadrant for Social CRM. (1) Gartner includes vendors in the Visionaries quadrant based upon completeness of vision and ability to execute.

Gartner describes Social CRM as “a business strategy that generates opportunities for sales, marketing and customer service, while also benefitting online communities.” (1) We think this report highlights the importance of social customer experiences and are very excited to be included.

Social CRM is an important way that brands are creating better customer experiences by interacting with and supporting their own customers. We believe that being included in this recent Gartner report affirms Telligent’s unwavering commitment to helping customers achieve their business goals. Knowing that Social CRM delivers incredible value to our customers, we will continue to expand our innovations in social software to meet the demands for evolving expectations in consumer engagement.

To gain a better idea of how some brands are reducing their support costs or increasing brand awareness, read a couple of recent stories:

  • InSites conducts social market research for brands like Unilever, resulting in more targeted feedback that employees use to market to their customers.
  • HealthStream benefits from social customer service by collecting new product feedback and crowdsourcing support questions, which reduces inbound calls via the call center.

(1) Gartner, Inc. “Magic Quadrant for Social CRM” by Adam Sarner, et al. September 27, 2012

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[Visionary image source:] Big Stock Photo