As new forms of social media proliferate and enterprises scramble to keep pace with their customers, social business is a force that cannot be ignored. Last year I compiled a list of several recommendations pertaining to social business that I encouraged the c-suite to focus on in 2012. Among the recommendations included focusing on social rank (not page rank) and taking heed to social becoming the new normal.

Now, as we enter the first week of 2013, there is once again a discernable feeling of anticipation for what the new year has in store. Last year witnessed some real progress being made in the social business sector, and this year looks to promise more of the same. So in the spirit of the new year, I thought this would be the ideal time to provide predictions for what I see in store for social business over the next 12 months:

  1. Businesses will continue to shift investments away from Facebook and back to public, on-domain communities 
  2. Social will become more deeply embedded in how we work versus a destination that we visit 
  3. Web Content Management (WCM) and Social will converge more quickly
  4. Data ownership will become a concern
  5. CIOs will regain influence

CMSWire recently published an overview of these predictions, and over the next few weeks I will take a deep dive into each of the five predictions listed above.