Social depth in social media? Not an oxymoron.
Forrester just released The Forrester Wave™: Social Depth Platforms report where it positions Telligent as a Strong Performer and discusses how and why brands are getting value by engaging their customers online through meaningful interactions.*
We’re thrilled to be recognized. Forrester said about Telligent: “Telligent Systems provides robust platform capabilities and community features. We found that Telligent offers marketers a comprehensive community feature set. The platform’s strengths include support for various rich media formats, customizable search options, and advanced mobile features. In addition, Telligent offers a large development ecosystem, including Widget Studio and Telligent Marketplace, which includes dozens of applications that can be customized by marketers.”
We are also keen to share a few takeaways from the report and some advice on social depth. Why the interest from brands in shifting from static content to more social interactions? Forrester found:
If you’re working toward more meaningful relationships with customers, it’s important to be authentic. Check out this quick video from Hitched, the UK’s largest wedding planning community. You’ll get ideas for building closer relationships with your customers through fun and helpful interactions. A glance at their community showcases a few standout tips:
You can also download this complimentary Forrester report on the four social marketing tools you need to figure out how social depth fits in with your overall social marketing strategy.
*The Forrester Wave™: Social Depth Platforms, Forrester Research, Inc., July 9, 2013.
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