You may think creating an online community, either internally for your company’s employees or externally for your customers and partners, is a great idea and valuable investment. But how do you get management to see your viewpoint and where do you begin?
Why not start with learning from two companies who’ve overcome this challenge – The UPS Store and Epsilon.
UPS is a household name – a global leader in logistics, serving more than 220 countries and territories worldwide. A subsidiary of UPS, The UPS Store, Inc. is the world’s largest franchisor of retail shipping, postal, printing and business service centers.
Epsilon enables brands to create dynamic, meaningful direct-to-customer connections. It provides solutions to 15 of the top leading advertisers and dozens of Fortune 100 companies.
Both organizations overcame the executive-buy in challenge and, as a result, created engaging online communities where the business value is clear. Jason Royce, Web Communications at The UPS Store, Inc., and Andy Caso, Senior VP of Marketing Technologies at Epsilon, will be hosting a session at The Big Social called Get Executive Support for Community by Measuring Business Value. Both Jason and Andy understand the challenges associated with getting executive buy-in, which is why they are eager to share how they passed the test of getting management to understand the value community adds to a business.
In addition to learning how to get executive support, Royce and Andy will share why each of their businesses launched an online community, their business goals and the impact an online community has on the customer experience. By joining forces on this topic, Jason and Andy will help attendees learn how to talk about the business value of online community and how to master the art of getting executive support for online communities.
Don’t miss out – register for The Big Social today so you can hear firsthand from The UPS Store and Epsilon, plus dozens of other guest speakers from some of your favorite companies. View the full agenda here.
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