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  • Blog Post: Expand Your Social Knowledge: American Marketing Association Shares Social Roadmap

    Looking to expand your knowledge on social and find out how online communities can benefit your organization? If so, we have a great resource for you! The American Marketing Association (AMA) recently worked with Telligent to create a social business blueprint as a source to help guide organizations...
  • Blog Post: Telligent Continues to Share Best Practices in its World Class Communities Thought Leadership Series

    Today, Telligent releases the latest white paper in its thought leadership series, Strategies for Building World Class Communities . Our Senior Vice President of Client Services Cecilia Edwards authored the white paper and just presented a lively and informative webinar on all of her latest research...
  • Blog Post: 10 Ways to +1 Your Community this Year

    Long before there was Google+, the concept of +1 was used to address the topic of extraordinary customer service. In 1993, Ken Blanchard and Sheldon Bowles wrote Raving Fans: A Revolutionary Approach to Customer Service . In Raving Fans , Blanchard and Bowles cover three areas: Deciding what you as a...
  • Blog Post: Planning for the User’s Second Visit is Necessary for Building a World Class Community

    Building a world class community requires that you plan for the user’s second visit . Users will come the first time to have a specific information need met. They will come back a second and subsequent time if they can engage in community activities. When companies are launching communities...
  • Blog Post: Good References for Great Community Management

    If you are new or ‘newish’ to community management, you are undoubtedly sifting through a trough of information and advice to help you establish your role. Been there, done that – and still doing it! As a community manager, like many professions, you will never “master”...
  • Blog Post: What Lessons can Online Communities Learn from a Leading Fast Food Chain?

    McDonald’s sells french fries, but doesn’t sell onion rings. Why is that? There is an urban legend that states the first beloved sweetheart of Ray Kroc, Founder of McDonald’s Corporation, was killed when a huge burlap sack full of onions fell on her and smothered her. From that day...
  • Blog Post: Finding the Delicate Balance of Effective Community Moderation

    Effective moderation can leave a community manager feeling a bit like Goldilocks in search of the perfect bowl of porridge. Too much moderation can lead to foregoing one of the key benefits of your community – crowdsourcing the answers to your customers’ questions. Too much moderation...
  • Blog Post: Free Tools for Building Exceptional Social Customer Service Experiences

    Customer service is more than just fixing a part, answering a question, sharing a new shortcut or upgrading a product. It’s about creating a better customer experience, which is why customer service is the cornerstone of customer experience. So, how do you create an exceptional customer experience...
  • Blog Post: Social 101 eBook – a Primer for Newbies to Social Business

    Do employees at your organization spend countless hours researching social networks and social applications? Does the term “social online communities” ring a bell, but you are unsure how it ties into gaining tangible benefits for your organization? Does the concept of social seem daunting...
  • Blog Post: In the Know with Telligent Evolution Web Services

    Working with many clients, I always get asked for advice on guidelines around extending Telligent Evolution’s capabilities. Through these conversations, I’ve compiled and summarized the insights that I commonly provide to our customers and partners. These are relatively high level insights...
  • Blog Post: Dip Your Toe Into Social With the All-New Social Starter Toolkit

    Do you spend countless hours researching social? Have you heard about online community, but are unsure if it will be beneficial to your organization? Do you wish that there was one resource out there for the best tips and information on social media? If this sounds like you, then look no further! ...
  • Blog Post: Social Business - 3 Keys to Success

    Over the past eight years, I've traveled to various countries consulting with customers from a range of industries who are working on creating or enhancing their social business strategy – specifically with respect to how they are using social community software to transform communication and...
  • Blog Post: Execute Your Community Strategy In Waves

    The first to market, the first one with the answer, or the first one to accomplish a goal are all things that people aspire to be. Finding people who are eager to be the first one to arrive at a meeting, the first one to try someone’s newest food dish, or the first one to express an opinion in...
  • Blog Post: Community Managers: Time to Lay Down the Law

    Believe me, I hate rules. I really do. But, without them your organization, product, society – any function or institution where people are involved – would eventually go off the rails. Unfortunately, dear human, it’s just in our nature. So, we create rules to keep us moving forward...
  • Blog Post: 5 Steps to Ensure Your Members Don’t Run Away With Your Community

    A Best Practice of World Class Communities is to Encourage Ownership of the Community by Members One of the strategies Telligent encourages for building World Class Communities is to encourage a level of ownership of the community by its members. There are several benefits associated with this: ...
  • Blog Post: Driving Adoption is the Seed to Growing Your Community

    You have incorporated community objectives into your company’s plan, designed the community to foster member ownership and finally launched your very own community – so now what? Well, that’s a great start; however you are not at the finish line yet. After the preliminary push to...
  • Blog Post: Associations: Get a Leg Up With Our New Best Practice Toolkit

    In November, we announced our first Best Practice Toolkit , which focused on customer service. We assembled this toolkit to include relevant customer service resources from analyst reports to customer success stories. However, we know that customer service communities are not the only ones that can...
  • Blog Post: Get your sewing needle out–it’s time to weave community objectives into the core of your company

    Business objectives are a key aspect to any company. Therefore, it is important to keep in mind that business objectives for a community must be established at a strategic level within the organization. The more aligned your community’s business objectives are to the company’s overall objectives...
  • Blog Post: The New Era of Support: Resources to Get You Started

    Business as we know it is changing, and that is because your customers’ preferences for how they receive support and interact with your brand is evolving. So how are companies adjusting to the evolving needs of their customers? A great solution is a customer-driven support community , which falls...
  • Blog Post: Community Insights: Tracking Responsiveness Within Your Community

    Last month I kicked off my community insights blog series. The first topic from the four-part series focused on measuring the health and vitality of your online community . Today, I want to spend some time focusing on topic #2, which highlights how Telligent helps you track how responsive your community...