Measure. Manage. Improve.
Building an effective online community that truly adds value to your brand requires reports that deliver real-world insight. Today decision-makers and shareholders alike want to see tangible business results, identify industry trends, and digest and analyze customer feedback. So how do you measure and report on the effectiveness of your collaboration efforts?
Use Advanced Social Analytics to Make Sense of Your Community Interactions
Introducing Telligent Analytics, the first comprehensive analytics program that allows organizations to quantify user engagement both inside and outside their communities. With an in-depth set of interactive reports available right at your fingertips, Telligent Analytics helps you map the connections within your community, extract high-quality consumer intelligence, spot bottlenecks within your content flow, and monitor the sentiment and buzz inside and outside your community. If it can’t be measured, it can’t be managed.
- Provides a 360-degree view of what customers think of your brand on your site and on the Internet
- Tracks internal and external sentiment about your company and products
- Lets productive teams/groups make themselves visible
- Measures your community’s time-to-solution performance
- Analyzes market trends and competitive threats
- Mines for hot topics across your enterprise and/or public communities
- Identifies discussions that highlight business process and resource issues
- Provides employees with a continuous electronic suggestion box that tracks their concerns
- Identifies Answerers, Influencers, and Content Originators . . . the leaders of your communities
- Measures the level of connection within your community
- Gives you a sense of who is best connected within your organization
- Quickly spots product and service problems
- Measures the health of your online collaboration efforts
- And more
Telligent Analytics is a definite bonus in that it allows us to measure the overall sentiment and tailor messages to the MyNBCF community as a whole, while pinpointing those members who may be hurting.
- Kevin Williams, Director of Marketing, National Breast Cancer Foundation, Inc.
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