Forrester: Socializing The Technology Adoption Cycle

David Boothe — Thu, 13 Oct 2011 19:47:57 GMT

For Technology Marketing Professionals
Forrester Research, Inc.

Technology marketers face the ongoing challenge of how to align content touches with their customers’ preferences for information sources. Social media heightens this challenge because poorly aligned content can go negatively viral. While technology marketers seek more effective tactics to meet their customers’ needs, their customers seek more useful business-to-business (B2B) social media channels that provide them with information that has real value during their decision-making process. One powerful way technology marketers can close this gap is by optimizing social media tactics for each stage in the buyers’ technology adoption cycle. These technology adoption patterns lead to safe bets that B2B technology marketers can take for engagement, as long as they follow a customer-driven approach.

Forrester Wave™: Enterprise Social Platforms, Q3 2011

Chris Kee — Wed, 24 Aug 2011 14:46:20 GMT

Telligent was among the select companies that Forrester invited to participate in its August 2011 Enterprise Social Platforms, Q3 2011 Forrester Wave™ report. In this evaluation, Telligent was cited as a leader.

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Yes, I'd like to learn more about what functionality Enterprise Social Platforms should provide, who the leading vendors are in the market today and the strengths and weaknesses of these leading solutions.

Telligent Highlights from the Forrester Wave: Enterprise Social Platforms

"Telligent maintains a razor-sharp focus on analytics, a platform designed from the ground up for extension, and a growing and impressive stable of partners."

"Telligent maintains a very strong tie to its customers and prospects that translates into highly relevant investments in features and functionality."

"Telligent maintains a strong relationship with Microsoft and offers deep integration with Lync for real-time collaboration, SharePoint for document management, and Outlook for user-level integration"

“Through Telligent Marketplace, it has built an ecosystem that extends the value of the core platform.”

Analyst Reports

Forrester: Socializing The Technology Adoption Cycle

Forrester Wave™: Enterprise Social Platforms, Q3 2011