In this Mashable article, Telligent founder and CTO Rob Howard discusses the life cycle of online communities - how to understand it, and how to garner value from it. "Community life cycles are often portrayed as simple linear progressions, with the goal of 'maintenance' once maturity is reached," Howard says. "However, I have found that a community has unique characteristics that conflict with many of the preconceived notions of success."
While at least 70 percent of online communities fail, the leading communities aren’t just surviving; they are thriving. What sets these communities apart from the rest?
With more than 3,000 customers, Telligent has the knowledge that can help you:
- Move beyond the technology to strategy
- Understand the community life cycle
- Harness user generated knowledge
- Mine and measure data
Telligent can help you create the best possible community experience for your organization, and then maintain that momentum for a flourishing and sustainable community. Transform your community from stale to effective with Telligent.