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Telligent founder and CTO Rob Howard's discusses getting better ROI from your online community through measuring your investments and getting tangible value. He also breaks down the different types of communities and discusses strategies for leveraging them to gain maximum value.

Telligent founder and CTO Rob Howard explores the value that user generated content provides support organizations, the advantages of online support communities and how to best monitor performance and ROI, providing a clear motivation to invest in an online user support community. Organizations...