<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="http://telligent.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>About Web Analytics (3.5)</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx</link><description>Guides for administrators and users of Telligent Analytics</description><dc:language>en-US</dc:language><generator>6.x Production</generator><item><title>About Web Analytics (3.5)</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx</link><pubDate>Tue, 31 Jan 2012 15:59:10 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:3324</guid><dc:creator>Jenny Jarrard</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Current Revision posted to Telligent Analytics Product Documentation by Jenny Jarrard on 1/31/2012 9:59:10 AM&lt;br /&gt;
&lt;p&gt;In Release 3.6 and 3.7, &lt;a href="/support/analytics/w/documentation/20953.aspx"&gt;new Web Analytics&lt;/a&gt; were shipped.&lt;/p&gt;
&lt;p&gt;In Release 3.5: Telligent Analytics makes use of &lt;a href="/support/analytics/w/documentation/new-telligent-analytics-3-5.aspx#PageViews"&gt;page views&lt;/a&gt;&amp;nbsp;to more accurately reflect true page views for actual user visits, filtering out requests from page view totals including response codes other than 200; robot/crawler visits, and requests from within Telligent Evolution itself.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Pre-calculated&lt;a href="/support/analytics/w/documentation/new-telligent-analytics-3-5.aspx"&gt; roll-up data is used for page views as well as topics and sentiment&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a name="top"&gt;&lt;/a&gt;This article contains the following information:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="#WebAnalytics"&gt;What is Web Analytics?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataCollected"&gt;How is data collected?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#HowDiffer"&gt;How does this approach differ from other Web Analytics solutions?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataStored"&gt;How is the data stored?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataAnalyzed"&gt;How is the data analyzed?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#ReportsIncluded"&gt;What reports are included?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id="what_is_web_analytics"&gt;&lt;a name="WebAnalytics"&gt;&lt;/a&gt;What is Web Analytics?&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of information about Internet traffic on your Web site. Telligent Analytics 3.0 introduces all three stages of this process for use with your Telligent Evolution site.&lt;/p&gt;
&lt;h2 id="how_is_data_collected"&gt;&lt;a name="DataCollected"&gt;&lt;/a&gt;How is data collected?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes an additional assembly (&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.dll&lt;/span&gt;) that runs on your community site to collect traffic information. This assembly includes an &lt;span style="font-family:courier new,courier;"&gt;HttpModule&lt;/span&gt; that subscribes to the &lt;span style="font-family:courier new,courier;"&gt;End Request&lt;/span&gt; event of every page request, then records detailed information about each request made to the community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking unique users and returning visitors. If a user logs in, the cookie is tied directly to his/her site membership account - adding the ability to report on views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics module requires additional tables and stored procedures to be added to your community site. The script for adding these elements, as well as the assembly file and other configuration files, is found in the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnaltyics&lt;/span&gt; folder of your Telligent Analytics 3.0 installation package. Follow the Analytics 3.0 installation instructions for more information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The module includes a configurable queue which collects requests. These requests are then written to the database in bulk. The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.config &lt;/span&gt;file allows you to specify how often these items are written to the database. If necessary, the files can be written to a separate database. For larger communities, it is recommended the requests be frequently written out and that they be stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options include the ability to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of Telligent Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional file extensions to record other than .asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example: &lt;span style="font-family:courier new,courier;"&gt;dynamicstyle.aspx&lt;/span&gt;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record postbacks as unique requests&lt;/li&gt;
&lt;li&gt;Install a SQL job to clear old requests from the database (presumably after the requests have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This module is unique to the Telligent Evolution/ Enterprise brand and is not compatible with other Web sites.&lt;/p&gt;
&lt;h2 id="how_does_this_approach_differ_from_other_web_analytics_solutions"&gt;&lt;a name="HowDiffer"&gt;&lt;/a&gt;How does this approach differ from other Web Analytics solutions?&lt;/h2&gt;
&lt;p&gt;The most common approaches to recording Web Analytics statistics include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript&lt;/li&gt;
&lt;li&gt;IIS log parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or both of these technologies can be applied to a large customer base regardless of the server type or Web application type being run (e.g., HTML, PHP, ASP.NET, etc.).&lt;/p&gt;
&lt;p&gt;Some drawbacks of these technologies:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript who are disabled are not recorded via client-side JavaScript. Aside from missing Web views when a user has JavaScript disabled, this method also misses requests from RSS readers and search engine crawlers.&lt;/li&gt;
&lt;li&gt;IIS log parsing is difficult to do successfully and is often imprecise. In IIS logs, a single page view is typically represented as several requests because the log file includes requests for every component of a page (i.e., images, style sheets, page controls, etc.).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics targets a specific technology and specific application, we are able to leverage technologies specific to ASP.NET and information specific to Telligent platforms that allow access to more precise information about each request. For example, because we integrate the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics &lt;/span&gt;module directly with the Telligent platform application, we are able to record additional information about each request by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tying visits directly to a logged-in user&lt;/li&gt;
&lt;li&gt;Recording real page titles along with URLs&lt;/li&gt;
&lt;li&gt;Gathering community/context-specific information about the page requested (i.e., Which community group, section, and post(s) are associated with the page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of collecting Web Analytics statistics can vary greatly. We selected an &lt;span style="font-family:courier new,courier;"&gt;HttpModule &lt;/span&gt;approach because the limited scope of this solution allows us greater control over each request - and ultimately results in greater accuracy.&lt;/p&gt;
&lt;h2 id="how_is_the_data_stored"&gt;&lt;a name="DataStored"&gt;&lt;/a&gt;How is the data stored?&lt;/h2&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics&lt;/span&gt; module stores data in raw request format in the specified database to ensure that the processing time and storage space consumed are both minimized.&lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is stored, the amount of space needed to house all page requests for an extended amount of time can be quite large (although, note, it is unique to the amount of traffic your community receives). Allocate additional space for storing your Web Analytics data. It is also recommended that the cleanup job (see &lt;span style="font-family:courier new,courier;"&gt;CleanupJob.sql&lt;/span&gt;) be installed to delete old records and free storage space.&lt;/p&gt;
&lt;h2 id="how_is_the_data_analyzed"&gt;&lt;a name="DataAnalyzed"&gt;&lt;/a&gt;How is the data analyzed?&lt;/h2&gt;
&lt;p&gt;Requests are imported into the Analytics database through the&lt;span style="font-family:courier new,courier;"&gt; WebAnalyticsTask&lt;/span&gt;. This unique task processes requests and organizes requests based on user and session information. Information about individual views, statistics on page requests, and browser and referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;WebAnalyticsTask&lt;/span&gt; differentiates between browser views, RSS views, and robot or crawler views; it then stores each of these types separately in the Analytics database for reporting. The primary means of differentiating between these types is through intelligent parsing of the&lt;span style="font-family:courier new,courier;"&gt; Http User Agent&lt;/span&gt; string passed with the request.&lt;/p&gt;
&lt;p&gt;In the directory where you install the Telligent Analytics 3.0 tasks, there is a configuration file named &lt;span style="font-family:courier new,courier;"&gt;WebAnalytics.config&lt;/span&gt;. This holds the current list of regular expressions used to identify common user agent strings, broken out by category. It may be necessary to update this file periodically as new user agents are introduced. Check the Telligent Web site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics task is intended to be run frequently. Out of the box, this task is configured to run once every hour. The resulting reports in Telligent Analytics will be close to real-time (only off by at most one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;h2 id="what_reports_are_included"&gt;&lt;a name="ReportsIncluded"&gt;&lt;/a&gt;What reports are included?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of reports built around views, visitors, pages, and referrers. Here is a list of the different sections of reports included with Telligent Analytics 3.0:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views
&lt;ul&gt;
&lt;li&gt;Page views&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Most-viewed pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors
&lt;ul&gt;
&lt;li&gt;Total visitors&lt;/li&gt;
&lt;li&gt;Time on site&lt;/li&gt;
&lt;li&gt;Depth of visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty
&lt;ul&gt;
&lt;li&gt;Visitor frequency&lt;/li&gt;
&lt;li&gt;Visitor recency&lt;/li&gt;
&lt;li&gt;Exit ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage
&lt;ul&gt;
&lt;li&gt;Browser usage&lt;/li&gt;
&lt;li&gt;Search keywords&lt;/li&gt;
&lt;li&gt;Traffic sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
</description></item><item><title>About Web Analytics 3.5</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/16.aspx</link><pubDate>Tue, 04 Oct 2011 20:27:42 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:36430</guid><dc:creator>Jenny Jarrard</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 16 posted to Telligent Analytics Product Documentation by Jenny Jarrard on 10/4/2011 3:27:42 PM&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;span style="color:#ff0000;"&gt;NEW in Release 3.5: &lt;/span&gt;Telligent Analytics makes use of &lt;a href="/support/analytics/w/documentation/new-telligent-analytics-3-5.aspx#PageViews"&gt;page views&lt;/a&gt;&amp;nbsp;to more accurately reflect true page views for actual user visits, filtering out requests from page view totals including response codes other than 200; robot/crawler visits, and requests from within Telligent Evolution itself.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Pre-calculated&lt;a href="/support/analytics/w/documentation/new-telligent-analytics-3-5.aspx"&gt; roll-up data is used for page views as well as topics and sentiment&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a name="top"&gt;&lt;/a&gt;This article contains the following information:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="#WebAnalytics"&gt;What is Web Analytics?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataCollected"&gt;How is data collected?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#HowDiffer"&gt;How does this approach differ from other Web Analytics solutions?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataStored"&gt;How is the data stored?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataAnalyzed"&gt;How is the data analyzed?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#ReportsIncluded"&gt;What reports are included?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id="what_is_web_analytics"&gt;&lt;a name="WebAnalytics"&gt;&lt;/a&gt;What is Web Analytics?&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of information about Internet traffic on your Web site. Telligent Analytics 3.0 introduces all three stages of this process for use with your Telligent Evolution site.&lt;/p&gt;
&lt;h2 id="how_is_data_collected"&gt;&lt;a name="DataCollected"&gt;&lt;/a&gt;How is data collected?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes an additional assembly (&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.dll&lt;/span&gt;) that runs on your community site to collect traffic information. This assembly includes an &lt;span style="font-family:courier new,courier;"&gt;HttpModule&lt;/span&gt; that subscribes to the &lt;span style="font-family:courier new,courier;"&gt;End Request&lt;/span&gt; event of every page request, then records detailed information about each request made to the community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking unique users and returning visitors. If a user logs in, the cookie is tied directly to his/her site membership account - adding the ability to report on views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics module requires additional tables and stored procedures to be added to your community site. The script for adding these elements, as well as the assembly file and other configuration files, is found in the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnaltyics&lt;/span&gt; folder of your Telligent Analytics 3.0 installation package. Follow the Analytics 3.0 installation instructions for more information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The module includes a configurable queue which collects requests. These requests are then written to the database in bulk. The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.config &lt;/span&gt;file allows you to specify how often these items are written to the database. If necessary, the files can be written to a separate database. For larger communities, it is recommended the requests be frequently written out and that they be stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options include the ability to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of Telligent Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional file extensions to record other than .asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example: &lt;span style="font-family:courier new,courier;"&gt;dynamicstyle.aspx&lt;/span&gt;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record postbacks as unique requests&lt;/li&gt;
&lt;li&gt;Install a SQL job to clear old requests from the database (presumably after the requests have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This module is unique to the Telligent Evolution/ Enterprise brand and is not compatible with other Web sites.&lt;/p&gt;
&lt;h2 id="how_does_this_approach_differ_from_other_web_analytics_solutions"&gt;&lt;a name="HowDiffer"&gt;&lt;/a&gt;How does this approach differ from other Web Analytics solutions?&lt;/h2&gt;
&lt;p&gt;The most common approaches to recording Web Analytics statistics include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript&lt;/li&gt;
&lt;li&gt;IIS log parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or both of these technologies can be applied to a large customer base regardless of the server type or Web application type being run (e.g., HTML, PHP, ASP.NET, etc.).&lt;/p&gt;
&lt;p&gt;Some drawbacks of these technologies:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript who are disabled are not recorded via client-side JavaScript. Aside from missing Web views when a user has JavaScript disabled, this method also misses requests from RSS readers and search engine crawlers.&lt;/li&gt;
&lt;li&gt;IIS log parsing is difficult to do successfully and is often imprecise. In IIS logs, a single page view is typically represented as several requests because the log file includes requests for every component of a page (i.e., images, style sheets, page controls, etc.).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics targets a specific technology and specific application, we are able to leverage technologies specific to ASP.NET and information specific to Telligent platforms that allow access to more precise information about each request. For example, because we integrate the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics &lt;/span&gt;module directly with the Telligent platform application, we are able to record additional information about each request by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tying visits directly to a logged-in user&lt;/li&gt;
&lt;li&gt;Recording real page titles along with URLs&lt;/li&gt;
&lt;li&gt;Gathering community/context-specific information about the page requested (i.e., Which community group, section, and post(s) are associated with the page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of collecting Web Analytics statistics can vary greatly. We selected an &lt;span style="font-family:courier new,courier;"&gt;HttpModule &lt;/span&gt;approach because the limited scope of this solution allows us greater control over each request - and ultimately results in greater accuracy.&lt;/p&gt;
&lt;h2 id="how_is_the_data_stored"&gt;&lt;a name="DataStored"&gt;&lt;/a&gt;How is the data stored?&lt;/h2&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics&lt;/span&gt; module stores data in raw request format in the specified database to ensure that the processing time and storage space consumed are both minimized.&lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is stored, the amount of space needed to house all page requests for an extended amount of time can be quite large (although, note, it is unique to the amount of traffic your community receives). Allocate additional space for storing your Web Analytics data. It is also recommended that the cleanup job (see &lt;span style="font-family:courier new,courier;"&gt;CleanupJob.sql&lt;/span&gt;) be installed to delete old records and free storage space.&lt;/p&gt;
&lt;h2 id="how_is_the_data_analyzed"&gt;&lt;a name="DataAnalyzed"&gt;&lt;/a&gt;How is the data analyzed?&lt;/h2&gt;
&lt;p&gt;Requests are imported into the Analytics database through the&lt;span style="font-family:courier new,courier;"&gt; WebAnalyticsTask&lt;/span&gt;. This unique task processes requests and organizes requests based on user and session information. Information about individual views, statistics on page requests, and browser and referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;WebAnalyticsTask&lt;/span&gt; differentiates between browser views, RSS views, and robot or crawler views; it then stores each of these types separately in the Analytics database for reporting. The primary means of differentiating between these types is through intelligent parsing of the&lt;span style="font-family:courier new,courier;"&gt; Http User Agent&lt;/span&gt; string passed with the request.&lt;/p&gt;
&lt;p&gt;In the directory where you install the Telligent Analytics 3.0 tasks, there is a configuration file named &lt;span style="font-family:courier new,courier;"&gt;WebAnalytics.config&lt;/span&gt;. This holds the current list of regular expressions used to identify common user agent strings, broken out by category. It may be necessary to update this file periodically as new user agents are introduced. Check the Telligent Web site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics task is intended to be run frequently. Out of the box, this task is configured to run once every hour. The resulting reports in Telligent Analytics will be close to real-time (only off by at most one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;h2 id="what_reports_are_included"&gt;&lt;a name="ReportsIncluded"&gt;&lt;/a&gt;What reports are included?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of reports built around views, visitors, pages, and referrers. Here is a list of the different sections of reports included with Telligent Analytics 3.0:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views
&lt;ul&gt;
&lt;li&gt;Page views&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Most-viewed pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors
&lt;ul&gt;
&lt;li&gt;Total visitors&lt;/li&gt;
&lt;li&gt;Time on site&lt;/li&gt;
&lt;li&gt;Depth of visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty
&lt;ul&gt;
&lt;li&gt;Visitor frequency&lt;/li&gt;
&lt;li&gt;Visitor recency&lt;/li&gt;
&lt;li&gt;Exit ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage
&lt;ul&gt;
&lt;li&gt;Browser usage&lt;/li&gt;
&lt;li&gt;Search keywords&lt;/li&gt;
&lt;li&gt;Traffic sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
</description></item><item><title>About Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/15.aspx</link><pubDate>Sun, 28 Aug 2011 19:39:59 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:31044</guid><dc:creator>Alex Crome</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 15 posted to Telligent Analytics Product Documentation by Alex Crome on 8/28/2011 2:39:59 PM&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#ff0000;"&gt;NEW in Release 3.5: &lt;/span&gt;Telligent Analytics makes use of &lt;a href="/support/analytics/w/documentation/new-telligent-analytics-3-5.aspx#PageViews"&gt;page views&lt;/a&gt;&amp;nbsp;to more accurately reflect true page views for actual user visits, filtering out requests from page view totals including response codes other than 200; robot/crawler visits, and requests from within Telligent Evolution itself.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Pre-calculated&lt;a href="/support/analytics/w/documentation/new-telligent-analytics-3-5.aspx"&gt; roll-up data is used for page views as well as topics and sentiment&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a name="top"&gt;&lt;/a&gt;This article contains the following information:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="#WebAnalytics"&gt;What is Web Analytics?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataCollected"&gt;How is data collected?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#HowDiffer"&gt;How does this approach differ from other Web Analytics solutions?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataStored"&gt;How is the data stored?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataAnalyzed"&gt;How is the data analyzed?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#ReportsIncluded"&gt;What reports are included?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2 id="what_is_web_analytics"&gt;&lt;a name="WebAnalytics"&gt;&lt;/a&gt;What is Web Analytics?&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about Internet traffic on your Web site. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Evolution site.&lt;/p&gt;
&lt;h2 id="how_is_data_collected"&gt;&lt;a name="DataCollected"&gt;&lt;/a&gt;How is data collected?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes an additional assembly (&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.dll&lt;/span&gt;)
that runs on your community site to collect traffic information. This assembly
includes an &lt;span style="font-family:courier new,courier;"&gt;HttpModule&lt;/span&gt; that subscribes to the &lt;span style="font-family:courier new,courier;"&gt;End Request&lt;/span&gt; event of every page
request, then records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to his/her site membership account - adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, is found
in the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnaltyics&lt;/span&gt; folder of your Telligent Analytics 3.0 installation
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The module includes a configurable queue which collects requests. These requests are then written to the database in bulk. The
&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.config &lt;/span&gt;file allows you to specify how often these items are
written to the database. If necessary, the files can be written to a
separate database. For larger communities, it is recommended the requests be frequently written out and that they be stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options include the ability to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Telligent Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional file extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example: &lt;span style="font-family:courier new,courier;"&gt;dynamicstyle.aspx&lt;/span&gt;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL job to clear old requests from the database
(presumably after the requests have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This module is unique to the Telligent Evolution/
Enterprise brand and is not compatible with other Web sites.&lt;/p&gt;
&lt;h2 id="how_does_this_approach_differ_from_other_web_analytics_solutions"&gt;&lt;a name="HowDiffer"&gt;&lt;/a&gt;How does this approach differ from other Web Analytics solutions?&lt;/h2&gt;
&lt;p&gt;The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS log parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the server type or Web application type being run (e.g., HTML, PHP, ASP.NET,
etc.).&lt;/p&gt;
&lt;p&gt;Some drawbacks of these technologies:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript who are disabled are not recorded via
client-side JavaScript. Aside from missing Web views when a user has JavaScript
disabled, this method also misses requests from RSS readers and search engine crawlers.&lt;/li&gt;
&lt;li&gt;IIS log parsing is difficult to do successfully and is often
imprecise. In IIS logs, a single page view is typically represented as several
requests because the log file includes requests for every component of a page
(i.e., images, style sheets, page controls, etc.).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics targets a specific
technology and specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics &lt;/span&gt;module directly with the Telligent platform
application, we are able to record additional information about each request by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tying visits directly to a logged-in user&lt;/li&gt;
&lt;li&gt;Recording real page titles along with URLs&lt;/li&gt;
&lt;li&gt;Gathering community/context-specific information about the page
requested (i.e., Which community group, section, and post(s) are associated with the page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. We selected an &lt;span style="font-family:courier new,courier;"&gt;HttpModule &lt;/span&gt;approach because the limited scope of this solution allows
us greater control over each request - and ultimately results in greater accuracy.&lt;/p&gt;
&lt;h2 id="how_is_the_data_stored"&gt;&lt;a name="DataStored"&gt;&lt;/a&gt;How is the data stored?&lt;/h2&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics&lt;/span&gt; module stores data in raw request format in the specified
database to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although, note, it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the cleanup job (see
&lt;span style="font-family:courier new,courier;"&gt;CleanupJob.sql&lt;/span&gt;) be installed to delete old records and free storage space.&lt;/p&gt;
&lt;h2 id="how_is_the_data_analyzed"&gt;&lt;a name="DataAnalyzed"&gt;&lt;/a&gt;How is the data analyzed?&lt;/h2&gt;
&lt;p&gt;Requests are imported into the Analytics database through the&lt;span style="font-family:courier new,courier;"&gt; WebAnalyticsTask&lt;/span&gt;.
This unique task processes requests and organizes requests based on user and session
information. Information about individual views, statistics on page requests, and browser and referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;WebAnalyticsTask&lt;/span&gt; differentiates between browser views, RSS views,
and robot or crawler views; it then stores each of these types separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the&lt;span style="font-family:courier new,courier;"&gt; Http User Agent&lt;/span&gt; string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory where you install the Telligent Analytics 3.0 tasks, there is a configuration file named &lt;span style="font-family:courier new,courier;"&gt;WebAnalytics.config&lt;/span&gt;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Web site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;h2 id="what_reports_are_included"&gt;&lt;a name="ReportsIncluded"&gt;&lt;/a&gt;What reports are included?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports built around views, visitors, pages, and referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views

&lt;ul&gt;
&lt;li&gt;Page views&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Most-viewed pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors

&lt;ul&gt;
&lt;li&gt;Total visitors&lt;/li&gt;
&lt;li&gt;Time on site&lt;/li&gt;
&lt;li&gt;Depth of visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty

&lt;ul&gt;
&lt;li&gt;Visitor frequency&lt;/li&gt;
&lt;li&gt;Visitor recency&lt;/li&gt;
&lt;li&gt;Exit ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage

&lt;ul&gt;
&lt;li&gt;Browser usage&lt;/li&gt;
&lt;li&gt;Search keywords&lt;/li&gt;
&lt;li&gt;Traffic sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
</description></item><item><title>About Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/14.aspx</link><pubDate>Fri, 19 Mar 2010 20:01:58 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:21205</guid><dc:creator>Jenny Jarrard</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 14 posted to Telligent Analytics Product Documentation by Jenny Jarrard on 3/19/2010 3:01:58 PM&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#ff0000;"&gt;NEW in Release 3.5: Telligent Analytics makes use of &lt;a href="/support/analytics/w/documentation/new-telligent-analytics-3-5.aspx#PageViews"&gt;page views&lt;/a&gt;&lt;/span&gt;&lt;span style="color:#ff0000;"&gt;&lt;span style="color:#ff0000;"&gt;&amp;nbsp;t&lt;/span&gt;o more accurately reflect true page views for actual user visits, filtering out requests from page view totals including response codes other than 200; robot/crawler visits, and requests from within Telligent Evolution itself.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#ff0000;"&gt;Pre-calculated&lt;a href="/support/analytics/w/analytics_private/telligent-analytics-3-5-release-notes.aspx#Analysis"&gt; roll-up data is used for page views as well as topics and sentiment&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;a name="top"&gt;&lt;/a&gt;This article contains the following information:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="#WebAnalytics"&gt;What is Web Analytics?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataCollected"&gt;How is data collected?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#HowDiffer"&gt;How does this approach differ from other Web Analytics solutions?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataStored"&gt;How is the data stored?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataAnalyzed"&gt;How is the data analyzed?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#ReportsIncluded"&gt;What reports are included?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;a name="WebAnalytics"&gt;&lt;/a&gt;What is Web Analytics?&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about Internet traffic on your Web site. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Evolution site.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataCollected"&gt;&lt;/a&gt;How is data collected?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes an additional assembly (&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.dll&lt;/span&gt;)
that runs on your community site to collect traffic information. This assembly
includes an &lt;span style="font-family:courier new,courier;"&gt;HttpModule&lt;/span&gt; that subscribes to the &lt;span style="font-family:courier new,courier;"&gt;End Request&lt;/span&gt; event of every page
request, then records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to his/her site membership account - adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, is found
in the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnaltyics&lt;/span&gt; folder of your Telligent Analytics 3.0 installation
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The module includes a configurable queue which collects requests. These requests are then written to the database in bulk. The
&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.config &lt;/span&gt;file allows you to specify how often these items are
written to the database. If necessary, the files can be written to a
separate database. For larger communities, it is recommended the requests be frequently written out and that they be stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options include the ability to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Telligent Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional file extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example: &lt;span style="font-family:courier new,courier;"&gt;dynamicstyle.aspx&lt;/span&gt;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL job to clear old requests from the database
(presumably after the requests have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This module is unique to the Telligent Evolution/
Enterprise brand and is not compatible with other Web sites.&lt;/p&gt;
&lt;h2&gt;&lt;a name="HowDiffer"&gt;&lt;/a&gt;How does this approach differ from other Web Analytics solutions?&lt;/h2&gt;
&lt;p&gt;The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS log parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the server type or Web application type being run (e.g., HTML, PHP, ASP.NET,
etc.).&lt;/p&gt;
&lt;p&gt;Some drawbacks of these technologies:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript who are disabled are not recorded via
client-side JavaScript. Aside from missing Web views when a user has JavaScript
disabled, this method also misses requests from RSS readers and search engine crawlers.&lt;/li&gt;
&lt;li&gt;IIS log parsing is difficult to do successfully and is often
imprecise. In IIS logs, a single page view is typically represented as several
requests because the log file includes requests for every component of a page
(i.e., images, style sheets, page controls, etc.).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics targets a specific
technology and specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics &lt;/span&gt;module directly with the Telligent platform
application, we are able to record additional information about each request by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tying visits directly to a logged-in user&lt;/li&gt;
&lt;li&gt;Recording real page titles along with URLs&lt;/li&gt;
&lt;li&gt;Gathering community/context-specific information about the page
requested (i.e., Which community group, section, and post(s) are associated with the page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. We selected an &lt;span style="font-family:courier new,courier;"&gt;HttpModule &lt;/span&gt;approach because the limited scope of this solution allows
us greater control over each request - and ultimately results in greater accuracy.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataStored"&gt;&lt;/a&gt;How is the data stored?&lt;/h2&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics&lt;/span&gt; module stores data in raw request format in the specified
database to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although, note, it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the cleanup job (see
&lt;span style="font-family:courier new,courier;"&gt;CleanupJob.sql&lt;/span&gt;) be installed to delete old records and free storage space.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataAnalyzed"&gt;&lt;/a&gt;How is the data analyzed?&lt;/h2&gt;
&lt;p&gt;Requests are imported into the Analytics database through the&lt;span style="font-family:courier new,courier;"&gt; WebAnalyticsTask&lt;/span&gt;.
This unique task processes requests and organizes requests based on user and session
information. Information about individual views, statistics on page requests, and browser and referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;WebAnalyticsTask&lt;/span&gt; differentiates between browser views, RSS views,
and robot or crawler views; it then stores each of these types separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the&lt;span style="font-family:courier new,courier;"&gt; Http User Agent&lt;/span&gt; string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory where you install the Telligent Analytics 3.0 tasks, there is a configuration file named &lt;span style="font-family:courier new,courier;"&gt;WebAnalytics.config&lt;/span&gt;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Web site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;h2&gt;&lt;a name="ReportsIncluded"&gt;&lt;/a&gt;What reports are included?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports built around views, visitors, pages, and referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views

&lt;ul&gt;
&lt;li&gt;Page views&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Most-viewed pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors

&lt;ul&gt;
&lt;li&gt;Total visitors&lt;/li&gt;
&lt;li&gt;Time on site&lt;/li&gt;
&lt;li&gt;Depth of visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty

&lt;ul&gt;
&lt;li&gt;Visitor frequency&lt;/li&gt;
&lt;li&gt;Visitor recency&lt;/li&gt;
&lt;li&gt;Exit ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage

&lt;ul&gt;
&lt;li&gt;Browser usage&lt;/li&gt;
&lt;li&gt;Search keywords&lt;/li&gt;
&lt;li&gt;Traffic sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
</description></item><item><title>About Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/13.aspx</link><pubDate>Fri, 19 Mar 2010 19:57:34 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:16713</guid><dc:creator>Jenny Jarrard</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 13 posted to Telligent Analytics Product Documentation by Jenny Jarrard on 3/19/2010 2:57:34 PM&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#ff0000;"&gt;NEW in Release 3.5: Telligent Analytics makes use of &lt;a href="/support/analytics/w/documentation/telligent-analytics-3-5-release-notes.aspx#PageViews"&gt;page views&lt;/a&gt;&lt;/span&gt;&lt;span style="color:#ff0000;"&gt;&lt;span style="color:#ff0000;"&gt;&amp;nbsp;t&lt;/span&gt;o more accurately reflect true page views for actual user visits, filtering out requests from page view totals including response codes other than 200; robot/crawler visits, and requests from within Telligent Evolution itself.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#ff0000;"&gt;Pre-calculated&lt;a href="/support/analytics/w/analytics_private/telligent-analytics-3-5-release-notes.aspx#Analysis"&gt; roll-up data is used for page views as well as topics and sentiment&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;a name="top"&gt;&lt;/a&gt;This article contains the following information:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="#WebAnalytics"&gt;What is Web Analytics?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataCollected"&gt;How is data collected?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#HowDiffer"&gt;How does this approach differ from other Web Analytics solutions?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataStored"&gt;How is the data stored?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataAnalyzed"&gt;How is the data analyzed?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#ReportsIncluded"&gt;What reports are included?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;a name="WebAnalytics"&gt;&lt;/a&gt;What is Web Analytics?&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about Internet traffic on your Web site. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Evolution site.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataCollected"&gt;&lt;/a&gt;How is data collected?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes an additional assembly (&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.dll&lt;/span&gt;)
that runs on your community site to collect traffic information. This assembly
includes an &lt;span style="font-family:courier new,courier;"&gt;HttpModule&lt;/span&gt; that subscribes to the &lt;span style="font-family:courier new,courier;"&gt;End Request&lt;/span&gt; event of every page
request, then records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to his/her site membership account - adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, is found
in the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnaltyics&lt;/span&gt; folder of your Telligent Analytics 3.0 installation
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The module includes a configurable queue which collects requests. These requests are then written to the database in bulk. The
&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.config &lt;/span&gt;file allows you to specify how often these items are
written to the database. If necessary, the files can be written to a
separate database. For larger communities, it is recommended the requests be frequently written out and that they be stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options include the ability to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Telligent Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional file extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example: &lt;span style="font-family:courier new,courier;"&gt;dynamicstyle.aspx&lt;/span&gt;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL job to clear old requests from the database
(presumably after the requests have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This module is unique to the Telligent Evolution/
Enterprise brand and is not compatible with other Web sites.&lt;/p&gt;
&lt;h2&gt;&lt;a name="HowDiffer"&gt;&lt;/a&gt;How does this approach differ from other Web Analytics solutions?&lt;/h2&gt;
&lt;p&gt;The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS log parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the server type or Web application type being run (e.g., HTML, PHP, ASP.NET,
etc.).&lt;/p&gt;
&lt;p&gt;Some drawbacks of these technologies:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript who are disabled are not recorded via
client-side JavaScript. Aside from missing Web views when a user has JavaScript
disabled, this method also misses requests from RSS readers and search engine crawlers.&lt;/li&gt;
&lt;li&gt;IIS log parsing is difficult to do successfully and is often
imprecise. In IIS logs, a single page view is typically represented as several
requests because the log file includes requests for every component of a page
(i.e., images, style sheets, page controls, etc.).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics targets a specific
technology and specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics &lt;/span&gt;module directly with the Telligent platform
application, we are able to record additional information about each request by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tying visits directly to a logged-in user&lt;/li&gt;
&lt;li&gt;Recording real page titles along with URLs&lt;/li&gt;
&lt;li&gt;Gathering community/context-specific information about the page
requested (i.e., Which community group, section, and post(s) are associated with the page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. We selected an &lt;span style="font-family:courier new,courier;"&gt;HttpModule &lt;/span&gt;approach because the limited scope of this solution allows
us greater control over each request - and ultimately results in greater accuracy.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataStored"&gt;&lt;/a&gt;How is the data stored?&lt;/h2&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics&lt;/span&gt; module stores data in raw request format in the specified
database to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although, note, it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the cleanup job (see
&lt;span style="font-family:courier new,courier;"&gt;CleanupJob.sql&lt;/span&gt;) be installed to delete old records and free storage space.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataAnalyzed"&gt;&lt;/a&gt;How is the data analyzed?&lt;/h2&gt;
&lt;p&gt;Requests are imported into the Analytics database through the&lt;span style="font-family:courier new,courier;"&gt; WebAnalyticsTask&lt;/span&gt;.
This unique task processes requests and organizes requests based on user and session
information. Information about individual views, statistics on page requests, and browser and referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;WebAnalyticsTask&lt;/span&gt; differentiates between browser views, RSS views,
and robot or crawler views; it then stores each of these types separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the&lt;span style="font-family:courier new,courier;"&gt; Http User Agent&lt;/span&gt; string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory where you install the Telligent Analytics 3.0 tasks, there is a configuration file named &lt;span style="font-family:courier new,courier;"&gt;WebAnalytics.config&lt;/span&gt;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Web site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;h2&gt;&lt;a name="ReportsIncluded"&gt;&lt;/a&gt;What reports are included?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports built around views, visitors, pages, and referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views

&lt;ul&gt;
&lt;li&gt;Page views&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Most-viewed pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors

&lt;ul&gt;
&lt;li&gt;Total visitors&lt;/li&gt;
&lt;li&gt;Time on site&lt;/li&gt;
&lt;li&gt;Depth of visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty

&lt;ul&gt;
&lt;li&gt;Visitor frequency&lt;/li&gt;
&lt;li&gt;Visitor recency&lt;/li&gt;
&lt;li&gt;Exit ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage

&lt;ul&gt;
&lt;li&gt;Browser usage&lt;/li&gt;
&lt;li&gt;Search keywords&lt;/li&gt;
&lt;li&gt;Traffic sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
</description></item><item><title>About Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/12.aspx</link><pubDate>Mon, 14 Dec 2009 15:25:31 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:16709</guid><dc:creator>Jenny Jarrard</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 12 posted to Telligent Analytics Product Documentation by Jenny Jarrard on 12/14/2009 9:25:31 AM&lt;br /&gt;
&lt;p&gt;&lt;a name="top"&gt;&lt;/a&gt;This article contains the following information:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="#WebAnalytics"&gt;What is Web Analytics?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataCollected"&gt;How is data collected?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#HowDiffer"&gt;How does this approach differ from other Web Analytics solutions?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataStored"&gt;How is the data stored?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataAnalyzed"&gt;How is the data analyzed?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#ReportsIncluded"&gt;What reports are included?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;a name="WebAnalytics"&gt;&lt;/a&gt;What is Web Analytics?&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about Internet traffic on your Web site. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Evolution / Enterprise site.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataCollected"&gt;&lt;/a&gt;How is data collected?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes an additional assembly (&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.dll&lt;/span&gt;)
that runs on your community site to collect traffic information. This assembly
includes an &lt;span style="font-family:courier new,courier;"&gt;HttpModule&lt;/span&gt; that subscribes to the &lt;span style="font-family:courier new,courier;"&gt;End Request&lt;/span&gt; event of every page
request, then records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to his/her site membership account - adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, is found
in the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnaltyics&lt;/span&gt; folder of your Telligent Analytics 3.0 installation
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The module includes a configurable queue which collects requests. These requests are then written to the database in bulk. The
&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.config &lt;/span&gt;file allows you to specify how often these items are
written to the database. If necessary, the files can be written to a
separate database. For larger communities, it is recommended the requests be frequently written out and that they be stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options include the ability to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Telligent Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional file extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example: &lt;span style="font-family:courier new,courier;"&gt;dynamicstyle.aspx&lt;/span&gt;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL job to clear old requests from the database
(presumably after the requests have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This module is unique to the Telligent Evolution/
Enterprise brand and is not compatible with other Web sites.&lt;/p&gt;
&lt;h2&gt;&lt;a name="HowDiffer"&gt;&lt;/a&gt;How does this approach differ from other Web Analytics solutions?&lt;/h2&gt;
&lt;p&gt;The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS log parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the server type or Web application type being run (e.g., HTML, PHP, ASP.NET,
etc.).&lt;/p&gt;
&lt;p&gt;Some drawbacks of these technologies:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript who are disabled are not recorded via
client-side JavaScript. Aside from missing Web views when a user has JavaScript
disabled, this method also misses requests from RSS readers and search engine crawlers.&lt;/li&gt;
&lt;li&gt;IIS log parsing is difficult to do successfully and is often
imprecise. In IIS logs, a single page view is typically represented as several
requests because the log file includes requests for every component of a page
(i.e., images, style sheets, page controls, etc.).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics targets a specific
technology and specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics &lt;/span&gt;module directly with the Telligent platform
application, we are able to record additional information about each request by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tying visits directly to a logged-in user&lt;/li&gt;
&lt;li&gt;Recording real page titles along with URLs&lt;/li&gt;
&lt;li&gt;Gathering community/context-specific information about the page
requested (i.e., Which community group, section, and post(s) are associated with the page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. We selected an &lt;span style="font-family:courier new,courier;"&gt;HttpModule &lt;/span&gt;approach because the limited scope of this solution allows
us greater control over each request - and ultimately results in greater accuracy.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataStored"&gt;&lt;/a&gt;How is the data stored?&lt;/h2&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics&lt;/span&gt; module stores data in raw request format in the specified
database to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although, note, it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the cleanup job (see
&lt;span style="font-family:courier new,courier;"&gt;CleanupJob.sql&lt;/span&gt;) be installed to delete old records and free storage space.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataAnalyzed"&gt;&lt;/a&gt;How is the data analyzed?&lt;/h2&gt;
&lt;p&gt;Requests are imported into the Analytics database through the&lt;span style="font-family:courier new,courier;"&gt; WebAnalyticsTask&lt;/span&gt;.
This unique task processes requests and organizes requests based on user and session
information. Information about individual views, statistics on page requests, and browser and referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;WebAnalyticsTask&lt;/span&gt; differentiates between browser views, RSS views,
and robot or crawler views; it then stores each of these types separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the&lt;span style="font-family:courier new,courier;"&gt; Http User Agent&lt;/span&gt; string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory where you install the Telligent Analytics 3.0 tasks, there is a configuration file named &lt;span style="font-family:courier new,courier;"&gt;WebAnalytics.config&lt;/span&gt;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Web site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;h2&gt;&lt;a name="ReportsIncluded"&gt;&lt;/a&gt;What reports are included?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports built around views, visitors, pages, and referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views

&lt;ul&gt;
&lt;li&gt;Page views&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Most-viewed pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors

&lt;ul&gt;
&lt;li&gt;Total visitors&lt;/li&gt;
&lt;li&gt;Time on site&lt;/li&gt;
&lt;li&gt;Depth of visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty

&lt;ul&gt;
&lt;li&gt;Visitor frequency&lt;/li&gt;
&lt;li&gt;Visitor recency&lt;/li&gt;
&lt;li&gt;Exit ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage

&lt;ul&gt;
&lt;li&gt;Browser usage&lt;/li&gt;
&lt;li&gt;Search keywords&lt;/li&gt;
&lt;li&gt;Traffic sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
</description></item><item><title>About Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/11.aspx</link><pubDate>Fri, 11 Dec 2009 21:21:15 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:14061</guid><dc:creator>Jenny Jarrard</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 11 posted to Telligent Analytics Product Documentation by Jenny Jarrard on 12/11/2009 3:21:15 PM&lt;br /&gt;
&lt;p&gt;&lt;a name="top"&gt;&lt;/a&gt;This article contains the following information:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="#WebAnalytics"&gt;What is Web Analytics?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataCollected"&gt;How is data collected?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#HowDiffer"&gt;How does this differ from other Web Analytics solutions?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataStored"&gt;How is the data stored?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataAnalyzed"&gt;How is the data analyzed?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#ReportsIncluded"&gt;What reports are included?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;a name="WebAnalytics"&gt;&lt;/a&gt;What is Web Analytics?&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about Internet traffic on your Web site. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Evolution / Enterprise site.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataCollected"&gt;&lt;/a&gt;How is data collected?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes an additional assembly (&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.dll&lt;/span&gt;)
that runs on your community site to collect traffic information. This assembly
includes an &lt;span style="font-family:courier new,courier;"&gt;HttpModule&lt;/span&gt; that subscribes to the &lt;span style="font-family:courier new,courier;"&gt;End Request&lt;/span&gt; event of every page
request, then records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to his/her site membership account - adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, is found
in the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnaltyics&lt;/span&gt; folder of your Telligent Analytics 3.0 installation
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The module includes a configurable queue in which requests
are collected, then written to the database in bulk. The
&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.config &lt;/span&gt;file allows you to specify how often these items are
written to the database. If necessary, the files can be written to a
separate database. For larger communities, it is recommended the requests are
written out frequently and stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options include the ability to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Telligent Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional file extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example:
&amp;quot;&lt;span style="font-family:courier new,courier;"&gt;dynamicstyle.aspx&lt;/span&gt;&amp;quot;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL job to clear old requests from the database
(presumably after the requests have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This module is unique to the Telligent Evolution/
Enterprise brand and is not compatible with other Web sites.&lt;/p&gt;
&lt;h2&gt;&lt;a name="HowDiffer"&gt;&lt;/a&gt;How does this differ from other Web Analytics solutions?&lt;/h2&gt;
&lt;p&gt;The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS log parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the type of server or Web application being run (HTML, PHP, ASP.NET,
etc.).&lt;/p&gt;
&lt;p&gt;Some of the drawbacks of these technologies include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript who are disabled are not recorded via
client-side JavaScript. Aside from missing Web views when a user has JavaScript
disabled, this method also misses requests from RSS readers and search engine crawlers&lt;/li&gt;
&lt;li&gt;IIS log parsing is difficult to do successfully and is often
imprecise. In IIS logs, a single page view is typically represented as several
requests because the log file includes requests for every component of a page
(i.e., images, style sheets, page controls, etc.).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics is targeting a specific
technology and a specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics &lt;/span&gt;module directly with the Telligent platform
application, we are able to record additional information about each request such as:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tying visits directly to a logged-in user&lt;/li&gt;
&lt;li&gt;Recording real page titles along with URLs&lt;/li&gt;
&lt;li&gt;Gathering community-context-specific information about the page
requested (i.e., What community group, section, and post(s) are associated with the page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. We selected an &lt;span style="font-family:courier new,courier;"&gt;HttpModule &lt;/span&gt;approach because the limited scope of this solution allows
us greater control over each request - and ultimately greater accuracy.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataStored"&gt;&lt;/a&gt;How is the data stored?&lt;/h2&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics&lt;/span&gt; module stores data in raw request format in the specified
database. This is to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the cleanup job (see
&lt;span style="font-family:courier new,courier;"&gt;CleanupJob.sql&lt;/span&gt;) be installed to delete old records and free storage space.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataAnalyzed"&gt;&lt;/a&gt;How is the data analyzed?&lt;/h2&gt;
&lt;p&gt;Requests are imported into the Analytics database through the&lt;span style="font-family:courier new,courier;"&gt; WebAnalyticsTask&lt;/span&gt;.
This unique task processes requests and organizes requests based on user and session
information. Information on individual views, statistics on page requests, and browser and referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The &lt;span style="font-family:courier new,courier;"&gt;WebAnalyticsTask&lt;/span&gt; differentiates between browser views, RSS views,
and robot or crawler views; it then stores each of these types separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the&lt;span style="font-family:courier new,courier;"&gt; Http User Agent&lt;/span&gt; string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory where you install the Telligent Analytics 3.0 tasks, there is a configuration file named &lt;span style="font-family:courier new,courier;"&gt;WebAnalytics.config&lt;/span&gt;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Web site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;h2&gt;&lt;a name="ReportsIncluded"&gt;&lt;/a&gt;What reports are included?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports around views, visitors, pages, and referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views

&lt;ul&gt;
&lt;li&gt;Page views&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Most-viewed pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors

&lt;ul&gt;
&lt;li&gt;Total visitors&lt;/li&gt;
&lt;li&gt;Time on site&lt;/li&gt;
&lt;li&gt;Depth of visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty

&lt;ul&gt;
&lt;li&gt;Visitor frequency&lt;/li&gt;
&lt;li&gt;Visitor recency&lt;/li&gt;
&lt;li&gt;Exit ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage

&lt;ul&gt;
&lt;li&gt;Browser usage&lt;/li&gt;
&lt;li&gt;Search keywords&lt;/li&gt;
&lt;li&gt;Traffic sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
</description></item><item><title>About Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/10.aspx</link><pubDate>Fri, 11 Dec 2009 19:27:11 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:13997</guid><dc:creator>Jenny Jarrard</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 10 posted to Telligent Analytics Product Documentation by Jenny Jarrard on 12/11/2009 1:27:11 PM&lt;br /&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;&lt;a name="top"&gt;&lt;/a&gt;This article contains the following information:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;&lt;a href="#WebAnalytics"&gt;What is Web Analytics?&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;&lt;a href="#DataCollected"&gt;How is data collected?&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;&lt;a href="#HowDiffer"&gt;How does this differ from other Web Analytics solutions?&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;&lt;a href="#DataStored"&gt;How is the data stored?&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;&lt;a href="#DataAnalyzed"&gt;How is the data analyzed?&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;&lt;a href="#ReportsIncluded"&gt;What reports are included?&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;span style="color:#000000;"&gt;&lt;a name="WebAnalytics"&gt;&lt;/a&gt;What is Web Analytics?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;Web Analytics is the collection, analysis, and reporting of
information about Internet traffic on your Web site. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Evolution / Enterprise site.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#000000;"&gt;&lt;a name="DataCollected"&gt;&lt;/a&gt;How is data collected?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;Telligent Analytics 3.0 includes an additional assembly (&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.dll&lt;/span&gt;)
that runs on your community site to collect traffic information. This assembly
includes an &lt;span style="font-family:courier new,courier;"&gt;HttpModule&lt;/span&gt; that subscribes to the &lt;span style="font-family:courier new,courier;"&gt;End Request&lt;/span&gt; event of every page
request, then records detailed information about each request made to the
community site.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to his/her site membership account - adding the ability to report on
views by specific community members.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;The Analytics module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, is found
in the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnaltyics&lt;/span&gt; folder of your Telligent Analytics 3.0 installation
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;The module includes a configurable queue in which requests
are collected, then written to the database in bulk. The
&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.config &lt;/span&gt;file allows you to specify how often these items are
written to the database. If necessary, the files can be written to a
separate database. For larger communities, it is recommended the requests are
written out frequently and stored in a separate database.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;Configuration options include the ability to:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Specify how frequently requests are written to the database&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Specify a separate database connection string for storage of
Telligent Analytics data&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Specify additional file extensions to record other than
.asp, .aspx, .htm, .html&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Specify specific files to ignore (example:
&amp;quot;&lt;span style="font-family:courier new,courier;"&gt;dynamicstyle.aspx&lt;/span&gt;&amp;quot;)&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Specify whether or not to record postbacks as unique
requests&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Install a SQL job to clear old requests from the database
(presumably after the requests have been imported into Telligent Analytics)&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;This module is unique to the Telligent Evolution/
Enterprise brand and is not compatible with other Web sites.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#000000;"&gt;&lt;a name="HowDiffer"&gt;&lt;/a&gt;How does this differ from other Web Analytics solutions?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;The most common approaches to recording Web Analytics statistics include: &lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Client-side JavaScript &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;IIS log parsing&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the type of server or Web application being run (HTML, PHP, ASP.NET,
etc.).&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;Some of the drawbacks of these technologies include:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Visitors with JavaScript who are disabled are not recorded via
client-side JavaScript. Aside from missing Web views when a user has JavaScript
disabled, this method also misses requests from RSS readers and search engine crawlers&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;IIS log parsing is difficult to do successfully and is often
imprecise. In IIS logs, a single page view is typically represented as several
requests because the log file includes requests for every component of a page
(i.e., images, style sheets, page controls, etc.).&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;Because Telligent Analytics is targeting a specific
technology and a specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics &lt;/span&gt;module directly with the Telligent platform
application, we are able to record additional information about each request such as:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Tying visits directly to a logged-in user&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Recording real page titles along with URLs&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Gathering community-context-specific information about the page
requested (i.e., What community group, section, and post(s) are associated with the page?)&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. We selected an &lt;span style="font-family:courier new,courier;"&gt;HttpModule &lt;/span&gt;approach because the limited scope of this solution allows
us greater control over each request - and ultimately greater accuracy.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#000000;"&gt;&lt;a name="DataStored"&gt;&lt;/a&gt;How is the data stored?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;The &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics&lt;/span&gt; module stores data in raw request format in the specified
database. This is to ensure that the processing time and storage space consumed
are both minimized. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the cleanup job (see
&lt;span style="font-family:courier new,courier;"&gt;CleanupJob.sql&lt;/span&gt;) be installed to delete old records and free storage space.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#000000;"&gt;&lt;a name="DataAnalyzed"&gt;&lt;/a&gt;How is the data analyzed?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;Requests are imported into the Analytics database through the&lt;span style="font-family:courier new,courier;"&gt; WebAnalyticsTask&lt;/span&gt;.
This unique task processes requests and organizes requests based on user and session
information. Information on individual views, statistics on page requests, and browser and referrer information are also processed as part of this task.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;The &lt;span style="font-family:courier new,courier;"&gt;WebAnalyticsTask&lt;/span&gt; differentiates between browser views, RSS views,
and robot or crawler views; it then stores each of these types separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the&lt;span style="font-family:courier new,courier;"&gt; Http User Agent&lt;/span&gt; string passed with
the request.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;In the directory where you install the Telligent Analytics 3.0 tasks, there is a configuration file named &lt;span style="font-family:courier new,courier;"&gt;WebAnalytics.config&lt;/span&gt;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Web site periodically for published updates to this file.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;The Web Analytics task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#000000;"&gt;&lt;a name="ReportsIncluded"&gt;&lt;/a&gt;What reports are included?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports around views, visitors, pages, and referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Views
&lt;/span&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Page views&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;RSS page views&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Most-viewed pages&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Visitors
&lt;/span&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Total visitors&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Time on site&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Depth of visit&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Loyalty
&lt;/span&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Visitor frequency&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Visitor recency&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Exit ratio&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Usage
&lt;/span&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Browser usage&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Search keywords&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Traffic sources&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="color:#000000;"&gt;Exceptions&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="color:#000000;"&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;
</description></item><item><title>About Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/9.aspx</link><pubDate>Wed, 02 Dec 2009 22:03:35 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:13965</guid><dc:creator>Jenny Jarrard</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 9 posted to Telligent Analytics Product Documentation by Jenny Jarrard on 12/2/2009 4:03:35 PM&lt;br /&gt;
&lt;p&gt;&lt;a name="top"&gt;&lt;/a&gt;This article contains the following information:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="#WebAnalytics"&gt;What is Web Analytics?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataCollected"&gt;How is data collected?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#HowDiffer"&gt;How does this differ from other Web Analytics solutions?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataStored"&gt;How is the data stored?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#DataAnalyzed"&gt;How is the data analyzed?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="#ReportsIncluded"&gt;What reports are included?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;a name="WebAnalytics"&gt;&lt;/a&gt;What is Web Analytics?&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about Internet traffic on your Web site. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Evolution / Enterprise site.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataCollected"&gt;&lt;/a&gt;How is data collected?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes an additional assembly (&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.dll&lt;/span&gt;)
that runs on your community site to collect traffic information. This assembly
includes an &lt;span style="font-family:courier new,courier;"&gt;HttpModule&lt;/span&gt; that subscribes to the &lt;span style="font-family:courier new,courier;"&gt;End Request&lt;/span&gt; event of every page
request, then records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to his/her site membership account - adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, are found
in the &lt;span style="font-family:courier new,courier;"&gt;ExtendedAnaltyics&lt;/span&gt; folder of your Telligent Analytics 3.0 installation
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The module includes a configurable queue in which requests
are collected, then written to the database in bulk. The
&lt;span style="font-family:courier new,courier;"&gt;ExtendedAnalytics.config &lt;/span&gt;file allows you to specify how often these items are
written to the database. If necessary, the files can be written to a
separate database. For larger communities, it is recommended the requests are
written out frequently and stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options include the ability to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Telligent Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional file extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example:
&amp;quot;dynamicstyle.aspx&amp;quot;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record post-backs as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL job to clear old requests from the database
(presumably after they have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This module is unique to the Telligent Evolution/
Enterprise brand and is not compatible with other Web sites.&lt;/p&gt;
&lt;h2&gt;&lt;a name="HowDiffer"&gt;&lt;/a&gt;How does this differ from other Web Analytics solutions?&lt;/h2&gt;
&lt;p&gt;The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS log parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the type of server or Web application being run (HTML, php, asp.net,
etc.).&lt;/p&gt;
&lt;p&gt;Some of the drawbacks of these technologies include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript disabled are not recorded via
client-side JavaScript. Aside from missing Web views when a user has JavaScript
disabled, this method also misses requests from RSS readers and search engine crawlers&lt;/li&gt;
&lt;li&gt;IIS log parsing is difficult to do successfully and is often
imprecise. In IIS logs, a single pageview is typically represented as several
requests because the log file includes requests for every component of a page
(i.e., images, style sheets, page controls, etc.).&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics is targeting a specific
technology and a specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the ExtendedAnalytics module directly with the Telligent platform
application, we are able to record additional information about each request such as:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tying visits directly to a logged-in user&lt;/li&gt;
&lt;li&gt;Recording real page titles along with URLs&lt;/li&gt;
&lt;li&gt;Gathering community-context-specific information about the page
requested (i.e., What community group, section, and post(s) are associated with the page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. We selected an HttpModule approach because the limited scope of this solution allows
us greater control over each request - and ultimately greater accuracy.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataStored"&gt;&lt;/a&gt;How is the data stored?&lt;/h2&gt;
&lt;p&gt;The ExtendedAnalytics module stores data in raw request format in the specified
database. This is to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the Cleanup Job (see
&lt;span style="font-family:courier new,courier;"&gt;CleanupJob.sql&lt;/span&gt;) is installed to delete old records and free up space.&lt;/p&gt;
&lt;h2&gt;&lt;a name="DataAnalyzed"&gt;&lt;/a&gt;How is the data analyzed?&lt;/h2&gt;
&lt;p&gt;Requests are imported into the Analytics database through the WebAnalyticsTask.
This unique task processes requests and organizes requests based on user and session
information. Information on individual views, statistics on page requests, and browser and referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The WebAnalyticsTask differentiates between browser views, RSS views,
and robot or crawler views; it then stores each of these types separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the Http User Agent string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory where you install the Telligent Analytics 3.0 tasks, there is a configuration file named &lt;span style="font-family:courier new,courier;"&gt;WebAnalytics.config&lt;/span&gt;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Web site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;h2&gt;&lt;a name="ReportsIncluded"&gt;&lt;/a&gt;What reports are included?&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports around views, visitors, pages, and referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;/p&gt;
&lt;p&gt;

&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views
&lt;ul&gt;
&lt;li&gt;Page views&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Most viewed pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors
&lt;ul&gt;
&lt;li&gt;Total visitors&lt;/li&gt;
&lt;li&gt;Time on site&lt;/li&gt;
&lt;li&gt;Depth of visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty
&lt;ul&gt;
&lt;li&gt;Visitor frequency&lt;/li&gt;
&lt;li&gt;Visitor recency&lt;/li&gt;
&lt;li&gt;Exit ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage
&lt;ul&gt;
&lt;li&gt;Browser usage&lt;/li&gt;
&lt;li&gt;Search keywords&lt;/li&gt;
&lt;li&gt;Traffic sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
</description></item><item><title>About Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/8.aspx</link><pubDate>Wed, 02 Dec 2009 17:03:57 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:13292</guid><dc:creator>Jenny Jarrard</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 8 posted to Telligent Analytics Product Documentation by Jenny Jarrard on 12/2/2009 11:03:57 AM&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&lt;b&gt;What is &amp;quot;Web Analytics&amp;quot;?&lt;/b&gt;&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about internet traffic on your website. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Community / Enterprise site.&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;
&lt;span style="color:#666699;"&gt;How is Data Collected?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Telligent Analytics 3.0 includes an additional assembly (ExtendedAnalytics.dll)
that runs on your community site to collect traffic information. This assembly
includes an HttpModule that subscribes to the &amp;quot;End Request&amp;quot; event of every page
request, and records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to their site membership account, adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics Module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, are found
in the ExtendedAnaltyics folder of your Telligent Analytics 3.0 install
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The Module includes a configurable Queue in which requests
are collected, then written to the database in bulk. The
ExtendedAnalytics.config file allows you to specify how often these items are
written to the database, and if necessary the files can be written to a
separate database. For larger communities, it is recommended the requests are
written out frequently and stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options are as follows:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional File extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example:
&amp;quot;dynamicstyle.aspx&amp;quot;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record Postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL Job to clear old requests from the database
(presumably after they have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This Module is unique to the Telligent Community /
Enterprise brand and is not compatible with other websites.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How Does This Differ From Other Web Analytics Solutions?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS Log Parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the type of server or web application they are running (html, php, asp.net,
etc).&lt;/p&gt;
&lt;p&gt;Some of the drawbacks of these technologies include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript disabled will not be recorded via
client-side JavaScript. Aside from missing web views when a user has JavaScript
disabled, this method also misses requests from RSS Readers and Search Engine
Crawlers&lt;/li&gt;
&lt;li&gt;IIS Log Parsing is difficult to do successfully and is often
imprecise. In IIS Logs, a single Page View is typically represented as several
requests because the log file includes requests for every component of a page
(images, style sheets, page controls, etc)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics is targeting a specific
technology and a specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the ExtendedAnalytics module directly with the Telligent platform
application, we are able to record additional information about each request
like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tie visits directly to a Logged-in User&lt;/li&gt;
&lt;li&gt;Record real Page Titles along with Urls&lt;/li&gt;
&lt;li&gt;Gather community-context-specific information about the Page
requested (what Community Group, Section, and Post(s) are associated with the
Page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. An HttpModule solution
was selected for our approach because the limited scope of this solution allows
us greater control over each request, and ultimately greater accuracy.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How is the Data Stored?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The ExtendedAnalytics module stores data in raw request format in the specified
database. This is to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the Cleanup Job (see
CleanupJob.sql) is installed to delete old records and free up space.&lt;i&gt;&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&amp;nbsp;How is the Data
Analyzed?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Requests are imported into the Analytics database through the WebAnalyticsTask.
This unique task processes requests and organizes requests based on User and Session
information. Information on Individual Views, statistics on Page requests, and
Browser and Referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The WebAnalyticsTask differentiates between Browser, RSS,
and Robot/Crawler views, and stores each of these separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the Http User Agent string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory you install the Telligent Analytics 3.0
Tasks to, there is a configuration file named &amp;quot;WebAnalytics.config&amp;quot;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Community
site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics Task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;What Reports are Included?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports around Views, Visitors, Pages, and Referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views
&lt;ul&gt;
&lt;li&gt;Page Views&lt;/li&gt;
&lt;li&gt;RSS Page Views&lt;/li&gt;
&lt;li&gt;Most Viewed Pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors
&lt;ul&gt;
&lt;li&gt;Total Visitors&lt;/li&gt;
&lt;li&gt;Time On Site&lt;/li&gt;
&lt;li&gt;Depth Of Visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty
&lt;ul&gt;
&lt;li&gt;Visitor Frequency&lt;/li&gt;
&lt;li&gt;Visitor Recency&lt;/li&gt;
&lt;li&gt;Exit Ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage
&lt;ul&gt;
&lt;li&gt;Browser Usage&lt;/li&gt;
&lt;li&gt;Search Keywords&lt;/li&gt;
&lt;li&gt;Traffic Sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;Glossary of Terms&lt;/span&gt;&lt;/h2&gt;
&lt;h3&gt;HttpModule&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An HttpModule is an ASP.NET feature that allows you to wire
events into specific parts of the server request. The ExtendedAnalytics
HttpModule subscribes to the Application_EndRequest event so that we can gather
information after the page has been requested and the user authenticated.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://msdn.microsoft.com/en-us/library/zec9k340%28VS.71%29.aspx"&gt;Microsoft&amp;#39;s
Definition&lt;/a&gt;: An HttpModule is an assembly that implements the IHttpModule
interface and handles events. ASP.NET includes a set of HttpModules that can be
used by your application. For example, the SessionStateModule is provided by
ASP.NET to supply session state services to an application. Custom HttpModules
can be created to respond to either ASP.NET events or user events.&lt;/p&gt;
&lt;h3&gt;
Http User Agent&lt;/h3&gt;
&lt;p&gt;A User Agent is the client application used to make a
request to the web site. Typically this is a type of web browser, RSS reader,
or search engine crawler.&lt;/p&gt;
&lt;h3&gt;Http Cookie&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An Http Cookie is a piece of text stored on a user&amp;#39;s
computer by a web browser. Cookies are used in Telligent Analytics to record a
unique user identifier and recognize returning visitors, as well as to store an
identifier for the current session in order to group and connect page requests.&lt;b&gt;&lt;/b&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Page View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Page View is a request for a page file (*.aspx, *.html,
etc.) not including requests for additional page components like images, style
sheets, script files, and so on.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Web View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Web View is a request for a page file coming from a Web
Browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;RSS View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;An RSS View is a request for Page content coming from an RSS
reader or other syndication tool.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Robot/Crawler View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Robot/Crawler view is a Page View coming from a search
engine crawler or other automated program that download web pages for indexing
or otherwise gathering information about a web page.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Visitor&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Visitor is a unique user who visits the web site.
Returning visitors are tracked in Telligent Analytics through a browser cookie.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Session&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Session is one or more page requests made by a single
Visitor in succession. Telligent Analytics uses a browser cookie to track page
requests that are part of the same session. An individual session lasts until a
user&amp;#39;s connection to a web page times out due to inactivity, that user leaves
the web page to visit an external site, or that user closes their web browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Referrer&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Referrer is an external web site a visitor was viewing
before coming to your web site. Referrers are typically search engines or other
external sites that hyperlink to pages within your web site.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description></item><item><title>Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/7.aspx</link><pubDate>Wed, 07 Oct 2009 23:29:17 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:13256</guid><dc:creator>JanaCarter [Telligent]</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 7 posted to Telligent Analytics Product Documentation by JanaCarter [Telligent] on 10/7/2009 6:29:17 PM&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&lt;b&gt;What is &amp;quot;Web Analytics&amp;quot;?&lt;/b&gt;&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about internet traffic on your website. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Community / Enterprise site.&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;
&lt;span style="color:#666699;"&gt;How is Data Collected?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Telligent Analytics 3.0 includes an additional assembly (ExtendedAnalytics.dll)
that runs on your community site to collect traffic information. This assembly
includes an HttpModule that subscribes to the &amp;quot;End Request&amp;quot; event of every page
request, and records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to their site membership account, adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics Module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, are found
in the ExtendedAnaltyics folder of your Telligent Analytics 3.0 install
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The Module includes a configurable Queue in which requests
are collected, then written to the database in bulk. The
ExtendedAnalytics.config file allows you to specify how often these items are
written to the database, and if necessary the files can be written to a
separate database. For larger communities, it is recommended the requests are
written out frequently and stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options are as follows:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional File extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example:
&amp;quot;dynamicstyle.aspx&amp;quot;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record Postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL Job to clear old requests from the database
(presumably after they have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This Module is unique to the Telligent Community /
Enterprise brand and is not compatible with other websites.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How Does This Differ From Other Web Analytics Solutions?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS Log Parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the type of server or web application they are running (html, php, asp.net,
etc).&lt;/p&gt;
&lt;p&gt;Some of the drawbacks of these technologies include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript disabled will not be recorded via
client-side JavaScript. Aside from missing web views when a user has JavaScript
disabled, this method also misses requests from RSS Readers and Search Engine
Crawlers&lt;/li&gt;
&lt;li&gt;IIS Log Parsing is difficult to do successfully and is often
imprecise. In IIS Logs, a single Page View is typically represented as several
requests because the log file includes requests for every component of a page
(images, style sheets, page controls, etc)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics is targeting a specific
technology and a specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the ExtendedAnalytics module directly with the Telligent platform
application, we are able to record additional information about each request
like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tie visits directly to a Logged-in User&lt;/li&gt;
&lt;li&gt;Record real Page Titles along with Urls&lt;/li&gt;
&lt;li&gt;Gather community-context-specific information about the Page
requested (what Community Group, Section, and Post(s) are associated with the
Page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. An HttpModule solution
was selected for our approach because the limited scope of this solution allows
us greater control over each request, and ultimately greater accuracy.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How is the Data Stored?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The ExtendedAnalytics module stores data in raw request format in the specified
database. This is to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the Cleanup Job (see
CleanupJob.sql) is installed to delete old records and free up space.&lt;i&gt;&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&amp;nbsp;How is the Data
Analyzed?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Requests are imported into the Analytics database through the WebAnalyticsTask.
This unique task processes requests and organizes requests based on User and Session
information. Information on Individual Views, statistics on Page requests, and
Browser and Referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The WebAnalyticsTask differentiates between Browser, RSS,
and Robot/Crawler views, and stores each of these separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the Http User Agent string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory you install the Telligent Analytics 3.0
Tasks to, there is a configuration file named &amp;quot;WebAnalytics.config&amp;quot;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Community
site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics Task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;What Reports are Included?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports around Views, Visitors, Pages, and Referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views
&lt;ul&gt;
&lt;li&gt;Page Views&lt;/li&gt;
&lt;li&gt;RSS Page Views&lt;/li&gt;
&lt;li&gt;Most Viewed Pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors
&lt;ul&gt;
&lt;li&gt;Total Visitors&lt;/li&gt;
&lt;li&gt;Time On Site&lt;/li&gt;
&lt;li&gt;Depth Of Visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty
&lt;ul&gt;
&lt;li&gt;Visitor Frequency&lt;/li&gt;
&lt;li&gt;Visitor Recency&lt;/li&gt;
&lt;li&gt;Exit Ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage
&lt;ul&gt;
&lt;li&gt;Browser Usage&lt;/li&gt;
&lt;li&gt;Search Keywords&lt;/li&gt;
&lt;li&gt;Traffic Sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;Glossary of Terms&lt;/span&gt;&lt;/h2&gt;
&lt;h3&gt;HttpModule&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An HttpModule is an ASP.NET feature that allows you to wire
events into specific parts of the server request. The ExtendedAnalytics
HttpModule subscribes to the Application_EndRequest event so that we can gather
information after the page has been requested and the user authenticated.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://msdn.microsoft.com/en-us/library/zec9k340%28VS.71%29.aspx"&gt;Microsoft&amp;#39;s
Definition&lt;/a&gt;: An HttpModule is an assembly that implements the IHttpModule
interface and handles events. ASP.NET includes a set of HttpModules that can be
used by your application. For example, the SessionStateModule is provided by
ASP.NET to supply session state services to an application. Custom HttpModules
can be created to respond to either ASP.NET events or user events.&lt;/p&gt;
&lt;h3&gt;
Http User Agent&lt;/h3&gt;
&lt;p&gt;A User Agent is the client application used to make a
request to the web site. Typically this is a type of web browser, RSS reader,
or search engine crawler.&lt;/p&gt;
&lt;h3&gt;Http Cookie&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An Http Cookie is a piece of text stored on a user&amp;#39;s
computer by a web browser. Cookies are used in Telligent Analytics to record a
unique user identifier and recognize returning visitors, as well as to store an
identifier for the current session in order to group and connect page requests.&lt;b&gt;&lt;/b&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Page View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Page View is a request for a page file (*.aspx, *.html,
etc.) not including requests for additional page components like images, style
sheets, script files, and so on.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Web View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Web View is a request for a page file coming from a Web
Browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;RSS View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;An RSS View is a request for Page content coming from an RSS
reader or other syndication tool.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Robot/Crawler View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Robot/Crawler view is a Page View coming from a search
engine crawler or other automated program that download web pages for indexing
or otherwise gathering information about a web page.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Visitor&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Visitor is a unique user who visits the web site.
Returning visitors are tracked in Telligent Analytics through a browser cookie.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Session&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Session is one or more page requests made by a single
Visitor in succession. Telligent Analytics uses a browser cookie to track page
requests that are part of the same session. An individual session lasts until a
user&amp;#39;s connection to a web page times out due to inactivity, that user leaves
the web page to visit an external site, or that user closes their web browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Referrer&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Referrer is an external web site a visitor was viewing
before coming to your web site. Referrers are typically search engines or other
external sites that hyperlink to pages within your web site.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description></item><item><title>Web Analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/6.aspx</link><pubDate>Wed, 07 Oct 2009 23:28:40 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:10603</guid><dc:creator>JanaCarter [Telligent]</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 6 posted to Telligent Analytics Product Documentation by JanaCarter [Telligent] on 10/7/2009 6:28:40 PM&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&lt;b&gt;What is &amp;quot;Web Analytics&amp;quot;?&lt;/b&gt;&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about internet traffic on your website. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Community / Enterprise site.&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;
&lt;span style="color:#666699;"&gt;How is Data Collected?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Telligent Analytics 3.0 includes an additional assembly (ExtendedAnalytics.dll)
that runs on your community site to collect traffic information. This assembly
includes an HttpModule that subscribes to the &amp;quot;End Request&amp;quot; event of every page
request, and records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to their site membership account, adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics Module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, are found
in the ExtendedAnaltyics folder of your Telligent Analytics 3.0 install
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The Module includes a configurable Queue in which requests
are collected, then written to the database in bulk. The
ExtendedAnalytics.config file allows you to specify how often these items are
written to the database, and if necessary the files can be written to a
separate database. For larger communities, it is recommended the requests are
written out frequently and stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options are as follows:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional File extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example:
&amp;quot;dynamicstyle.aspx&amp;quot;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record Postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL Job to clear old requests from the database
(presumably after they have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This Module is unique to the Telligent Community /
Enterprise brand and is not compatible with other websites.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How Does This Differ From Other Web Analytics Solutions?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS Log Parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the type of server or web application they are running (html, php, asp.net,
etc).&lt;/p&gt;
&lt;p&gt;Some of the drawbacks of these technologies include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript disabled will not be recorded via
client-side JavaScript. Aside from missing web views when a user has JavaScript
disabled, this method also misses requests from RSS Readers and Search Engine
Crawlers&lt;/li&gt;
&lt;li&gt;IIS Log Parsing is difficult to do successfully and is often
imprecise. In IIS Logs, a single Page View is typically represented as several
requests because the log file includes requests for every component of a page
(images, style sheets, page controls, etc)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics is targeting a specific
technology and a specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the ExtendedAnalytics module directly with the Telligent platform
application, we are able to record additional information about each request
like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tie visits directly to a Logged-in User&lt;/li&gt;
&lt;li&gt;Record real Page Titles along with Urls&lt;/li&gt;
&lt;li&gt;Gather community-context-specific information about the Page
requested (what Community Group, Section, and Post(s) are associated with the
Page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. An HttpModule solution
was selected for our approach because the limited scope of this solution allows
us greater control over each request, and ultimately greater accuracy.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How is the Data Stored?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The ExtendedAnalytics module stores data in raw request format in the specified
database. This is to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the Cleanup Job (see
CleanupJob.sql) is installed to delete old records and free up space.&lt;i&gt;&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&amp;nbsp;How is the Data
Analyzed?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Requests are imported into the Analytics database through the WebAnalyticsTask.
This unique task processes requests and organizes requests based on User and Session
information. Information on Individual Views, statistics on Page requests, and
Browser and Referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The WebAnalyticsTask differentiates between Browser, RSS,
and Robot/Crawler views, and stores each of these separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the Http User Agent string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory you install the Telligent Analytics 3.0
Tasks to, there is a configuration file named &amp;quot;WebAnalytics.config&amp;quot;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Community
site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics Task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;What Reports are Included?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports around Views, Visitors, Pages, and Referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views
&lt;ul&gt;
&lt;li&gt;Page Views&lt;/li&gt;
&lt;li&gt;RSS Page Views&lt;/li&gt;
&lt;li&gt;Most Viewed Pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors
&lt;ul&gt;
&lt;li&gt;Total Visitors&lt;/li&gt;
&lt;li&gt;Time On Site&lt;/li&gt;
&lt;li&gt;Depth Of Visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty
&lt;ul&gt;
&lt;li&gt;Visitor Frequency&lt;/li&gt;
&lt;li&gt;Visitor Recency&lt;/li&gt;
&lt;li&gt;Exit Ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage
&lt;ul&gt;
&lt;li&gt;Browser Usage&lt;/li&gt;
&lt;li&gt;Search Keywords&lt;/li&gt;
&lt;li&gt;Traffic Sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;Glossary of Terms&lt;/span&gt;&lt;/h2&gt;
&lt;h3&gt;HttpModule&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An HttpModule is an ASP.NET feature that allows you to wire
events into specific parts of the server request. The ExtendedAnalytics
HttpModule subscribes to the Application_EndRequest event so that we can gather
information after the page has been requested and the user authenticated.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://msdn.microsoft.com/en-us/library/zec9k340%28VS.71%29.aspx"&gt;Microsoft&amp;#39;s
Definition&lt;/a&gt;: An HttpModule is an assembly that implements the IHttpModule
interface and handles events. ASP.NET includes a set of HttpModules that can be
used by your application. For example, the SessionStateModule is provided by
ASP.NET to supply session state services to an application. Custom HttpModules
can be created to respond to either ASP.NET events or user events.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;
Http User Agent&lt;/h3&gt;
&lt;p&gt;A User Agent is the client application used to make a
request to the web site. Typically this is a type of web browser, RSS reader,
or search engine crawler.&lt;/p&gt;
&lt;h3&gt;Http Cookie&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An Http Cookie is a piece of text stored on a user&amp;#39;s
computer by a web browser. Cookies are used in Telligent Analytics to record a
unique user identifier and recognize returning visitors, as well as to store an
identifier for the current session in order to group and connect page requests.&lt;b&gt;&lt;/b&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Page View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Page View is a request for a page file (*.aspx, *.html,
etc.) not including requests for additional page components like images, style
sheets, script files, and so on.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Web View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Web View is a request for a page file coming from a Web
Browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;RSS View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;An RSS View is a request for Page content coming from an RSS
reader or other syndication tool.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Robot/Crawler View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Robot/Crawler view is a Page View coming from a search
engine crawler or other automated program that download web pages for indexing
or otherwise gathering information about a web page.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Visitor&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Visitor is a unique user who visits the web site.
Returning visitors are tracked in Telligent Analytics through a browser cookie.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Session&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Session is one or more page requests made by a single
Visitor in succession. Telligent Analytics uses a browser cookie to track page
requests that are part of the same session. An individual session lasts until a
user&amp;#39;s connection to a web page times out due to inactivity, that user leaves
the web page to visit an external site, or that user closes their web browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Referrer&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Referrer is an external web site a visitor was viewing
before coming to your web site. Referrers are typically search engines or other
external sites that hyperlink to pages within your web site.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description></item><item><title>Web analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/5.aspx</link><pubDate>Wed, 07 Oct 2009 23:28:19 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:10602</guid><dc:creator>JanaCarter [Telligent]</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 5 posted to Telligent Analytics Product Documentation by JanaCarter [Telligent] on 10/7/2009 6:28:19 PM&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&lt;b&gt;What is &amp;quot;Web Analytics&amp;quot;?&lt;/b&gt;&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about internet traffic on your website. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Community / Enterprise site.&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;
&lt;span style="color:#666699;"&gt;How is Data Collected?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Telligent Analytics 3.0 includes an additional assembly (ExtendedAnalytics.dll)
that runs on your community site to collect traffic information. This assembly
includes an HttpModule that subscribes to the &amp;quot;End Request&amp;quot; event of every page
request, and records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to their site membership account, adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics Module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, are found
in the ExtendedAnaltyics folder of your Telligent Analytics 3.0 install
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The Module includes a configurable Queue in which requests
are collected, then written to the database in bulk. The
ExtendedAnalytics.config file allows you to specify how often these items are
written to the database, and if necessary the files can be written to a
separate database. For larger communities, it is recommended the requests are
written out frequently and stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options are as follows:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional File extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example:
&amp;quot;dynamicstyle.aspx&amp;quot;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record Postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL Job to clear old requests from the database
(presumably after they have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This Module is unique to the Telligent Community /
Enterprise brand and is not compatible with other websites.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How Does This Differ From Other Web Analytics Solutions?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS Log Parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the type of server or web application they are running (html, php, asp.net,
etc).&lt;/p&gt;
&lt;p&gt;Some of the drawbacks of these technologies include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript disabled will not be recorded via
client-side JavaScript. Aside from missing web views when a user has JavaScript
disabled, this method also misses requests from RSS Readers and Search Engine
Crawlers&lt;/li&gt;
&lt;li&gt;IIS Log Parsing is difficult to do successfully and is often
imprecise. In IIS Logs, a single Page View is typically represented as several
requests because the log file includes requests for every component of a page
(images, style sheets, page controls, etc)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics is targeting a specific
technology and a specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the ExtendedAnalytics module directly with the Telligent platform
application, we are able to record additional information about each request
like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tie visits directly to a Logged-in User&lt;/li&gt;
&lt;li&gt;Record real Page Titles along with Urls&lt;/li&gt;
&lt;li&gt;Gather community-context-specific information about the Page
requested (what Community Group, Section, and Post(s) are associated with the
Page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. An HttpModule solution
was selected for our approach because the limited scope of this solution allows
us greater control over each request, and ultimately greater accuracy.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How is the Data Stored?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The ExtendedAnalytics module stores data in raw request format in the specified
database. This is to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the Cleanup Job (see
CleanupJob.sql) is installed to delete old records and free up space.&lt;i&gt;&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&amp;nbsp;How is the Data
Analyzed?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Requests are imported into the Analytics database through the WebAnalyticsTask.
This unique task processes requests and organizes requests based on User and Session
information. Information on Individual Views, statistics on Page requests, and
Browser and Referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The WebAnalyticsTask differentiates between Browser, RSS,
and Robot/Crawler views, and stores each of these separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the Http User Agent string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory you install the Telligent Analytics 3.0
Tasks to, there is a configuration file named &amp;quot;WebAnalytics.config&amp;quot;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Community
site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics Task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;What Reports are Included?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports around Views, Visitors, Pages, and Referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views
&lt;ul&gt;
&lt;li&gt;Page Views&lt;/li&gt;
&lt;li&gt;RSS Page Views&lt;/li&gt;
&lt;li&gt;Most Viewed Pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors
&lt;ul&gt;
&lt;li&gt;Total Visitors&lt;/li&gt;
&lt;li&gt;Time On Site&lt;/li&gt;
&lt;li&gt;Depth Of Visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty
&lt;ul&gt;
&lt;li&gt;Visitor Frequency&lt;/li&gt;
&lt;li&gt;Visitor Recency&lt;/li&gt;
&lt;li&gt;Exit Ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage
&lt;ul&gt;
&lt;li&gt;Browser Usage&lt;/li&gt;
&lt;li&gt;Search Keywords&lt;/li&gt;
&lt;li&gt;Traffic Sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;Glossary of Terms&lt;/span&gt;&lt;/h2&gt;
&lt;h3&gt;HttpModule&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An HttpModule is an ASP.NET feature that allows you to wire
events into specific parts of the server request. The ExtendedAnalytics
HttpModule subscribes to the Application_EndRequest event so that we can gather
information after the page has been requested and the user authenticated.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://msdn.microsoft.com/en-us/library/zec9k340%28VS.71%29.aspx"&gt;Microsoft&amp;#39;s
Definition&lt;/a&gt;: An HttpModule is an assembly that implements the IHttpModule
interface and handles events. ASP.NET includes a set of HttpModules that can be
used by your application. For example, the SessionStateModule is provided by
ASP.NET to supply session state services to an application. Custom HttpModules
can be created to respond to either ASP.NET events or user events.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;
Http User Agent&lt;/h3&gt;
&lt;p&gt;A User Agent is the client application used to make a
request to the web site. Typically this is a type of web browser, RSS reader,
or search engine crawler.&lt;/p&gt;
&lt;h3&gt;Http Cookie&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An Http Cookie is a piece of text stored on a user&amp;#39;s
computer by a web browser. Cookies are used in Telligent Analytics to record a
unique user identifier and recognize returning visitors, as well as to store an
identifier for the current session in order to group and connect page requests.&lt;b&gt;&lt;/b&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Page View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Page View is a request for a page file (*.aspx, *.html,
etc.) not including requests for additional page components like images, style
sheets, script files, and so on.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Web View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Web View is a request for a page file coming from a Web
Browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;RSS View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;An RSS View is a request for Page content coming from an RSS
reader or other syndication tool.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Robot/Crawler View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Robot/Crawler view is a Page View coming from a search
engine crawler or other automated program that download web pages for indexing
or otherwise gathering information about a web page.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Visitor&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Visitor is a unique user who visits the web site.
Returning visitors are tracked in Telligent Analytics through a browser cookie.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Session&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Session is one or more page requests made by a single
Visitor in succession. Telligent Analytics uses a browser cookie to track page
requests that are part of the same session. An individual session lasts until a
user&amp;#39;s connection to a web page times out due to inactivity, that user leaves
the web page to visit an external site, or that user closes their web browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Referrer&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Referrer is an external web site a visitor was viewing
before coming to your web site. Referrers are typically search engines or other
external sites that hyperlink to pages within your web site.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description></item><item><title>Web analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/4.aspx</link><pubDate>Wed, 07 Oct 2009 23:27:25 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:10601</guid><dc:creator>JanaCarter [Telligent]</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 4 posted to Telligent Analytics Product Documentation by JanaCarter [Telligent] on 10/7/2009 6:27:25 PM&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&lt;b&gt;What is &amp;quot;Web Analytics&amp;quot;?&lt;/b&gt;&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Web Analytics is the collection, analysis, and reporting of
information about internet traffic on your website. Telligent Analytics 3.0
introduces all three stages of this process for use with your Telligent
Community / Enterprise site.&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;
&lt;span style="color:#666699;"&gt;How is Data Collected?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Telligent Analytics 3.0 includes an additional assembly (ExtendedAnalytics.dll)
that runs on your community site to collect traffic information. This assembly
includes an HttpModule that subscribes to the &amp;quot;End Request&amp;quot; event of every page
request, and records detailed information about each request made to the
community site.&lt;/p&gt;
&lt;p&gt;This module uses an additional user cookie for tracking
unique users and returning visitors. If a user logs in, the cookie is tied
directly to their site membership account, adding the ability to report on
views by specific community members.&lt;/p&gt;
&lt;p&gt;The Analytics Module requires additional tables and stored
procedures to be added to your community site. The script for adding these
elements, as well as the assembly file and other configuration files, are found
in the ExtendedAnaltyics folder of your Telligent Analytics 3.0 install
package. Follow the Analytics 3.0 installation instructions for more
information on adding the module to your community site.&lt;/p&gt;
&lt;p&gt;The Module includes a configurable Queue in which requests
are collected, then written to the database in bulk. The
ExtendedAnalytics.config file allows you to specify how often these items are
written to the database, and if necessary the files can be written to a
separate database. For larger communities, it is recommended the requests are
written out frequently and stored in a separate database.&lt;/p&gt;
&lt;p&gt;Configuration options are as follows:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Specify how frequently requests are written to the database&lt;/li&gt;
&lt;li&gt;Specify a separate database connection string for storage of
Analytics data&lt;/li&gt;
&lt;li&gt;Specify additional File extensions to record other than
.asp, .aspx, .htm, .html&lt;/li&gt;
&lt;li&gt;Specify specific files to ignore (example:
&amp;quot;dynamicstyle.aspx&amp;quot;)&lt;/li&gt;
&lt;li&gt;Specify whether or not to record Postbacks as unique
requests&lt;/li&gt;
&lt;li&gt;Install a SQL Job to clear old requests from the database
(presumably after they have been imported into Telligent Analytics)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This Module is unique to the Telligent Community /
Enterprise brand and is not compatible with other websites.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How Does This Differ From Other Web Analytics Solutions?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The most common approaches to recording Web Analytics statistics include: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Client-side JavaScript &lt;/li&gt;
&lt;li&gt;IIS Log Parsing&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the type of server or web application they are running (html, php, asp.net,
etc).&lt;/p&gt;
&lt;p&gt;Some of the drawbacks of these technologies include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Visitors with JavaScript disabled will not be recorded via
client-side JavaScript. Aside from missing web views when a user has JavaScript
disabled, this method also misses requests from RSS Readers and Search Engine
Crawlers&lt;/li&gt;
&lt;li&gt;IIS Log Parsing is difficult to do successfully and is often
imprecise. In IIS Logs, a single Page View is typically represented as several
requests because the log file includes requests for every component of a page
(images, style sheets, page controls, etc)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Because Telligent Analytics is targeting a specific
technology and a specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the ExtendedAnalytics module directly with the Telligent platform
application, we are able to record additional information about each request
like:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tie visits directly to a Logged-in User&lt;/li&gt;
&lt;li&gt;Record real Page Titles along with Urls&lt;/li&gt;
&lt;li&gt;Gather community-context-specific information about the Page
requested (what Community Group, Section, and Post(s) are associated with the
Page?)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. An HttpModule solution
was selected for our approach because the limited scope of this solution allows
us greater control over each request, and ultimately greater accuracy.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;How is the Data Stored?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
The ExtendedAnalytics module stores data in raw request format in the specified
database. This is to ensure that the processing time and storage space consumed
are both minimized. &lt;/p&gt;
&lt;p&gt;Even though a minimal amount of data for each request is
stored, the amount of space needed to house all page requests for an extended
amount of time can be quite large (although it is unique to the amount of
traffic your community receives). Allocate additional space for storing your
Web Analytics data. It is also recommended that the Cleanup Job (see
CleanupJob.sql) is installed to delete old records and free up space.&lt;i&gt;&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;&amp;nbsp;How is the Data
Analyzed?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;br /&gt;
Requests are imported into the Analytics database through the WebAnalyticsTask.
This unique task processes requests and organizes requests based on User and Session
information. Information on Individual Views, statistics on Page requests, and
Browser and Referrer information are also processed as part of this task.&lt;/p&gt;
&lt;p&gt;The WebAnalyticsTask differentiates between Browser, RSS,
and Robot/Crawler views, and stores each of these separately in the Analytics
database for reporting. The primary means of differentiating between these
types is through intelligent parsing of the Http User Agent string passed with
the request.&lt;/p&gt;
&lt;p&gt;In the directory you install the Telligent Analytics 3.0
Tasks to, there is a configuration file named &amp;quot;WebAnalytics.config&amp;quot;. This holds
the current list of regular expressions used to identify common user agent
strings, broken out by category. It may be necessary to update this file
periodically as new user agents are introduced. Check the Telligent Community
site periodically for published updates to this file.&lt;/p&gt;
&lt;p&gt;The Web Analytics Task is intended to be run frequently. Out
of the box, this task is configured to run once every hour. The resulting
reports in Telligent Analytics will be close to real-time (only off by at most
one hour). The interval between executions is also configurable.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;What Reports are Included?&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Telligent Analytics 3.0 includes a comprehensive set of
reports around Views, Visitors, Pages, and Referrers. Here is a list of the
different sections of reports included with Telligent Analytics 3.0:&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;&lt;i&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Views
&lt;ul&gt;
&lt;li&gt;Page Views&lt;/li&gt;
&lt;li&gt;RSS Page Views&lt;/li&gt;
&lt;li&gt;Most Viewed Pages&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Visitors
&lt;ul&gt;
&lt;li&gt;Total Visitors&lt;/li&gt;
&lt;li&gt;Time On Site&lt;/li&gt;
&lt;li&gt;Depth Of Visit&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Loyalty
&lt;ul&gt;
&lt;li&gt;Visitor Frequency&lt;/li&gt;
&lt;li&gt;Visitor Recency&lt;/li&gt;
&lt;li&gt;Exit Ratio&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Usage
&lt;ul&gt;
&lt;li&gt;Browser Usage&lt;/li&gt;
&lt;li&gt;Search Keywords&lt;/li&gt;
&lt;li&gt;Traffic Sources&lt;/li&gt;
&lt;li&gt;Exceptions&lt;/li&gt;
&lt;/ul&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color:#666699;"&gt;Glossary of Terms&lt;/span&gt;&lt;/h2&gt;
&lt;h3&gt;HttpModule&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An HttpModule is an ASP.NET feature that allows you to wire
events into specific parts of the server request. The ExtendedAnalytics
HttpModule subscribes to the Application_EndRequest event so that we can gather
information after the page has been requested and the user authenticated.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://msdn.microsoft.com/en-us/library/zec9k340%28VS.71%29.aspx"&gt;Microsoft&amp;#39;s
Definition&lt;/a&gt;: An HttpModule is an assembly that implements the IHttpModule
interface and handles events. ASP.NET includes a set of HttpModules that can be
used by your application. For example, the SessionStateModule is provided by
ASP.NET to supply session state services to an application. Custom HttpModules
can be created to respond to either ASP.NET events or user events.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;
Http User Agent&lt;/h3&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;A User Agent is the client application used to make a
request to the web site. Typically this is a type of web browser, RSS reader,
or search engine crawler.&lt;/p&gt;
&lt;h3&gt;Http Cookie&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;An Http Cookie is a piece of text stored on a user&amp;#39;s
computer by a web browser. Cookies are used in Telligent Analytics to record a
unique user identifier and recognize returning visitors, as well as to store an
identifier for the current session in order to group and connect page requests.&lt;b&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Page View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Page View is a request for a page file (*.aspx, *.html,
etc.) not including requests for additional page components like images, style
sheets, script files, and so on.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Web View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Web View is a request for a page file coming from a Web
Browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;RSS View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;An RSS View is a request for Page content coming from an RSS
reader or other syndication tool.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Robot/Crawler View&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Robot/Crawler view is a Page View coming from a search
engine crawler or other automated program that download web pages for indexing
or otherwise gathering information about a web page.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Visitor&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Visitor is a unique user who visits the web site.
Returning visitors are tracked in Telligent Analytics through a browser cookie.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Session&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Session is one or more page requests made by a single
Visitor in succession. Telligent Analytics uses a browser cookie to track page
requests that are part of the same session. An individual session lasts until a
user&amp;#39;s connection to a web page times out due to inactivity, that user leaves
the web page to visit an external site, or that user closes their web browser.&lt;/p&gt;
&lt;h3&gt;&lt;b&gt;Referrer&lt;/b&gt;&lt;/h3&gt;
&lt;p&gt;A Referrer is an external web site a visitor was viewing
before coming to your web site. Referrers are typically search engines or other
external sites that hyperlink to pages within your web site.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description></item><item><title>Web analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/3.aspx</link><pubDate>Wed, 07 Oct 2009 23:15:49 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:10600</guid><dc:creator>JanaCarter [Telligent]</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 3 posted to Telligent Analytics Product Documentation by JanaCarter [Telligent] on 10/7/2009 6:15:49 PM&lt;br /&gt;
&lt;p&gt;












&lt;h4&gt;&lt;span style="font-style:normal;"&gt;What is &amp;ldquo;Web
Analytics&amp;rdquo;?&lt;/span&gt;&lt;/h4&gt;
&lt;h4&gt;&lt;span style="color:windowtext;font-weight:normal;font-style:normal;"&gt;Web Analytics is the collection,
analysis, and reporting of information about internet traffic on your website.
Telligent Analytics 3.0 introduces all three stages of this process for use
with your Telligent Community / Enterprise site.&lt;/span&gt;&lt;/h4&gt;
&lt;h4&gt;&lt;span style="font-style:normal;"&gt;&lt;br /&gt;
How is Data Collected?&lt;/span&gt;&lt;/h4&gt;
&lt;p class="MsoNormal"&gt;&lt;br /&gt;
&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Telligent Analytics 3.0 includes an
additional assembly (ExtendedAnalytics.dll) that runs on your community site to
collect traffic information. This assembly includes an HttpModule that
subscribes to the &amp;ldquo;End Request&amp;rdquo; event of every page request, and records detailed
information about each request made to the community site.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;This module uses an additional
user cookie for tracking unique users and returning visitors. If a user logs
in, the cookie is tied directly to their site membership account, adding the
ability to report on views by specific community members.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;The Analytics Module requires
additional tables and stored procedures to be added to your community site. The
script for adding these elements, as well as the assembly file and other
configuration files, are found in the ExtendedAnaltyics folder of your
Telligent Analytics 3.0 install package. Follow the Analytics 3.0 installation
instructions for more information on adding the module to your community site.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;The Module includes a
configurable Queue in which requests are collected, then written to the
database in bulk. The ExtendedAnalytics.config file allows you to specify how
often these items are written to the database, and if necessary the files can
be written to a separate database. For larger communities, it is recommended
the requests are written out frequently and stored in a separate database.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Configuration options are as
follows:&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpFirst" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Specify how
frequently requests are written to the database&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Specify a
separate database connection string for storage of Analytics data&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Specify
additional File extensions to record other than .asp, .aspx, .htm, .html&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Specify
specific files to ignore (example: &amp;ldquo;dynamicstyle.aspx&amp;rdquo;)&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Specify
whether or not to record Postbacks as unique requests&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Install a
SQL Job to clear old requests from the database (presumably after they have
been imported into Telligent Analytics)&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;This Module is unique to the
Telligent Community / Enterprise brand and is not compatible with other
websites.&lt;/span&gt;&lt;/p&gt;
&lt;h4&gt;&lt;span style="color:windowtext;font-weight:normal;font-style:normal;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/h4&gt;
&lt;h4&gt;&lt;span style="font-style:normal;"&gt;How Does This
Differ From Other Web Analytics Solutions?&lt;/span&gt;&lt;span style="color:windowtext;font-weight:normal;font-style:normal;"&gt;&lt;/span&gt;&lt;/h4&gt;
&lt;p class="MsoNormal"&gt;&lt;br /&gt;
&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;The most common approaches to recording Web
Analytics statistics include: &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpFirst" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Client-side
JavaScript &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;IIS Log
Parsing&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;These approaches are typical because a tool built on one or
both of these technologies can be applied to a large customer base regardless
of the type of server or web application they are running (html, php, asp.net,
etc).&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Some of the drawbacks of these technologies include:&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpFirst" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Visitors with JavaScript disabled will not be
recorded via client-side JavaScript. Aside from missing web views when a user
has JavaScript disabled, this method also misses requests from RSS Readers and
Search Engine Crawlers&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;IIS Log Parsing is difficult to do successfully
and is often imprecise. In IIS Logs, a single Page View is typically
represented as several requests because the log file includes requests for
every component of a page (images, style sheets, page controls, etc)&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Because Telligent Analytics is targeting a specific
technology and a specific application, we are able to leverage technologies
specific to ASP.NET and information specific to Telligent platforms that allow
access to more precise information about each request. For example, because we
integrate the ExtendedAnalytics module directly with the Telligent platform
application, we are able to record additional information about each request
like:&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpFirst" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Tie visits directly to a Logged-in User&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Record real Page Titles along with Urls&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Gather community-context-specific information
about the Page requested (what Community Group, Section, and Post(s) are
associated with the Page?)&lt;/p&gt;
&lt;p class="MsoNormal"&gt;The statistics gathered by each different method of
collecting Web Analytics statistics can vary greatly. An HttpModule solution
was selected for our approach because the limited scope of this solution allows
us greater control over each request, and ultimately greater accuracy.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&amp;nbsp;&lt;/p&gt;
&lt;h4&gt;&lt;span style="font-style:normal;"&gt;How is the Data
Stored?&lt;/span&gt;&lt;span style="color:windowtext;font-weight:normal;font-style:normal;"&gt;&lt;/span&gt;&lt;/h4&gt;
&lt;p class="MsoNormal"&gt;&lt;br /&gt;
&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;The ExtendedAnalytics module stores data in
raw request format in the specified database. This is to ensure that the
processing time and storage space consumed are both minimized. &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Even though a minimal amount of
data for each request is stored, the amount of space needed to house all page
requests for an extended amount of time can be quite large (although it is
unique to the amount of traffic your community receives). Allocate additional
space for storing your Web Analytics data. It is also recommended that the
Cleanup Job (see CleanupJob.sql) is installed to delete old records and free up
space.&lt;i&gt;&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;
&lt;h4&gt;&lt;span style="font-style:normal;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/h4&gt;
&lt;h4&gt;&lt;span style="font-style:normal;"&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;How is the Data Analyzed?&lt;/span&gt;&lt;span style="color:windowtext;font-weight:normal;font-style:normal;"&gt;&lt;/span&gt;&lt;/h4&gt;
&lt;p class="MsoNormal"&gt;&lt;br /&gt;
&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Requests are imported into the Analytics
database through the WebAnalyticsTask. This unique task processes requests and
organizes requests based on User and Session information. Information on Individual
Views, statistics on Page requests, and Browser and Referrer information are
also processed as part of this task.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;The WebAnalyticsTask
differentiates between Browser, RSS, and Robot/Crawler views, and stores each
of these separately in the Analytics database for reporting. The primary means
of differentiating between these types is through intelligent parsing of the Http
User Agent string passed with the request.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;In the directory you install the
Telligent Analytics 3.0 Tasks to, there is a configuration file named
&amp;ldquo;WebAnalytics.config&amp;rdquo;. This holds the current list of regular expressions used
to identify common user agent strings, broken out by category. It may be
necessary to update this file periodically as new user agents are introduced.
Check the Telligent Community site periodically for published updates to this
file.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;The Web Analytics Task is
intended to be run frequently. Out of the box, this task is configured to run
once every hour. The resulting reports in Telligent Analytics will be close to
real-time (only off by at most one hour). The interval between executions is
also configurable.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;What Reports are Included?&lt;br /&gt;
&lt;br /&gt;
&lt;/h2&gt;
&lt;h4&gt;&lt;span style="color:windowtext;font-weight:normal;font-style:normal;"&gt;Telligent Analytics 3.0 includes
a comprehensive set of reports around Views, Visitors, Pages, and Referrers.
Here is a list of the different sections of reports included with Telligent
Analytics 3.0:&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;/h4&gt;
&lt;p class="MsoListParagraphCxSpFirst" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Views&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Page Views&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;RSS Page Views&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Most Viewed Pages&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Visitors&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Total Visitors&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Time On Site&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Depth Of Visit&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Loyalty&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Visitor Frequency&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Visitor Recency&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Exit Ratio&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-0.25in;"&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span&gt;&amp;middot;&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Usage&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Browser Usage&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Search Keywords&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Traffic Sources&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast" style="margin-left:1in;text-indent:-0.25in;"&gt;&lt;span style="font-family:&amp;#39;Courier New&amp;#39;;"&gt;&lt;span&gt;o&lt;span style="font-family:&amp;#39;Times New Roman&amp;#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"&gt;&amp;nbsp;&amp;nbsp;
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Exceptions&lt;/p&gt;
&lt;span style="font-size:11pt;line-height:115%;font-family:&amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;;"&gt;&lt;/span&gt;
&lt;h1&gt;Glossary of Terms&lt;/h1&gt;
&lt;h2&gt;HttpModule&lt;br /&gt;
&lt;br /&gt;
&lt;/h2&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;An HttpModule is an ASP.NET
feature that allows you to wire events into specific parts of the server
request. The ExtendedAnalytics HttpModule subscribes to the
Application_EndRequest event so that we can gather information after the page
has been requested and the user authenticated.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;a href="http://msdn.microsoft.com/en-us/library/zec9k340(VS.71).aspx"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;Microsoft&amp;rsquo;s Definition&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;: An HttpModule is an assembly that
implements the IHttpModule interface and handles events. ASP.NET includes a set
of HttpModules that can be used by your application. For example, the
SessionStateModule is provided by ASP.NET to supply session state services to
an application. Custom HttpModules can be created to respond to either ASP.NET
events or user events.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;br /&gt;
Http User Agent&lt;br /&gt;
&lt;br /&gt;
&lt;/h2&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;A User Agent is the client
application used to make a request to the web site. Typically this is a type of
web browser, RSS reader, or search engine crawler.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;Http Cookie&lt;br /&gt;
&lt;br /&gt;
&lt;/h2&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;An Http Cookie is a piece of text
stored on a user&amp;rsquo;s computer by a web browser. Cookies are used in Telligent
Analytics to record a unique user identifier and recognize returning visitors,
as well as to store an identifier for the current session in order to group and
connect page requests.&lt;/span&gt;&lt;b&gt;&lt;span style="font-size:13pt;line-height:115%;font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;color:#4f81bd;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-size:13pt;line-height:115%;font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;color:#4f81bd;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-size:13pt;line-height:115%;font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;color:#4f81bd;"&gt;Page View&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;A Page View is a request for a
page file (*.aspx, *.html, etc.) not including requests for additional page
components like images, style sheets, script files, and so on.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-size:13pt;line-height:115%;font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;color:#4f81bd;"&gt;Web View&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;A Web View is a request for a page
file coming from a Web Browser.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-size:13pt;line-height:115%;font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;color:#4f81bd;"&gt;RSS View&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;An RSS View is a request for Page
content coming from an RSS reader or other syndication tool.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-size:13pt;line-height:115%;font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;color:#4f81bd;"&gt;Robot/Crawler View&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;A Robot/Crawler view is a Page
View coming from a search engine crawler or other automated program that
download web pages for indexing or otherwise gathering information about a web
page.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-size:13pt;line-height:115%;font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;color:#4f81bd;"&gt;Visitor&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;A Visitor is a unique user who
visits the web site. Returning visitors are tracked in Telligent Analytics
through a browser cookie.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-size:13pt;line-height:115%;font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;color:#4f81bd;"&gt;Session&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;A Session is one or more page
requests made by a single Visitor in succession. Telligent Analytics uses a
browser cookie to track page requests that are part of the same session. An
individual session lasts until a user&amp;rsquo;s connection to a web page times out due
to inactivity, that user leaves the web page to visit an external site, or that
user closes their web browser.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-size:13pt;line-height:115%;font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;color:#4f81bd;"&gt;Referrer&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-family:&amp;#39;Cambria&amp;#39;,&amp;#39;serif&amp;#39;;"&gt;A Referrer is an external web
site a visitor was viewing before coming to your web site. Referrers are
typically search engines or other external sites that hyperlink to pages within
your web site.&lt;/span&gt;&lt;/p&gt;
&lt;/p&gt;
</description></item><item><title>Web analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/2.aspx</link><pubDate>Mon, 13 Jul 2009 18:00:58 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:10599</guid><dc:creator>Tim Yates</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 2 posted to Telligent Analytics Product Documentation by Tim Yates on 7/13/2009 1:00:58 PM&lt;br /&gt;
&lt;p&gt;The web analytics reports in Telligent Analytics include a module that tracks all HTTP requests that come into your community and divides these requests into three types:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Web page views (which we term Page Views)&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Robots, spiders, and other automatic traffic&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These web views include any page views, include profile views, home page visits, and all application visits (forum posts, blog post reads, etc.). We measure differently than Omniture and Google Analytics, just as they measure differently from each other.&lt;/p&gt;
</description></item><item><title>Web analytics</title><link>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5/revision/1.aspx</link><pubDate>Tue, 07 Jul 2009 14:01:23 GMT</pubDate><guid isPermaLink="false">92d67afb-f426-4529-b1c0-df597f24068f:7872</guid><dc:creator>Anna Van Sligtenhorst</dc:creator><comments>http://telligent.com/support/analytics/w/documentation/3324.about-web-analytics-3-5.aspx#comments</comments><description>Revision 1 posted to Telligent Analytics Product Documentation by Anna Van Sligtenhorst on 7/7/2009 9:01:23 AM&lt;br /&gt;
&lt;p&gt;The web analytics reports in Telligent Analytics include a module that tracks all HTTP requests that come into your community and divides these requests into three types:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Web page views (which we term Page Views)&lt;/li&gt;
&lt;li&gt;RSS page views&lt;/li&gt;
&lt;li&gt;Robots, spiders, and other automatic traffic&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;These web views include any page views, include profile views, home page visits, and all application visits (forum posts, blog post reads, etc.). We measure differently than Omniture and Google Analytics, just as they measure differently from each other.&lt;/p&gt;
</description></item></channel></rss>
